Applying all this to "real life"..need help

[neilol]

I have recently landed an internship with a startup company developing software on my university campus. The company has a superior product in the digital forensic market, with small to no competitors. I am tasked with helping out with marketing the product, but the problem is, the forensic industry is tough to break into because people need to be assured that a product works before they will take it into an actual investigation or it could ruin their case.

I've got some ideas, but anyone have any unique insights into possibly marketing this? The idea is to get it to be used as a standard in the industry, eventually getting other universities to purchase to train. This isnt an unrealistic goal either, the Dr. leading up the research has over 10mil in govt grants to develop software in the next few years.

Think booting a write protected system into a windows environment so anyone can explore a confiscated machine. and a software write blocker that runs sub OS level.


I know there are some marketing geniuses here.

 

[directresponse]

The first thing you need is a spokesperson for the product.

Sam Waterson, the main DA from Law and Order would be perfect. He's done really well helping TD Waterhouse.

The other thing you need to do is get some credibility for the product. See if it can be run on a computer after the case has been completed and see if it gets the same results. At that point they shouldn't be endangering the case. See if the techs like working with your system better than the standard.

You could also stage a contest of your system vs the standard. See which one does better. Call the local newspaper and TV stations. You could get some good PR out of it.

Hope this helps.

 

[neilol]

Interesting. Yeah we have submitted it to some standard review businesses, going local might be a good idea too.