Applying Landing Page Best Practices to Boost Conversions

[fm1234]

A little basic, but a good primer/refresher on building landing pages that get the job done (here) The basic parameters are things most people already know, (short & logical content, clean focused layout, minimal links, and action above fold) but there are some interesting data shared on each from a recent LP study by Silverpop, as well as some simple explanations for what each means and implies for design.


Frank

 

[zhenjie]

Thank goodness not advocating the 10million line scrolling landing pages with heaps of arrows and buttons

 

[g1c9]

Could you get someone to commit to a 500$ purchase above the fold? I highly doubt it. You could capture the lead, though.

When selling on a landing page, you're writing sales copy, which is different; you need to handle every possible objection, etc.

The cliche and ubiquitous quintessential slimy e-book sales page has it's place - as both short and long copy do.

I'm bored.