Article marketers versus Demand Studios



I think what is interesting here is the scaling of SEO based on templates and the power of branding.

Smaxor, I'm sure you might be able to comment a bit more from your experience, but my hunch is that these guys put together some solid templates for their sites, coach their writers on writing the content that ranks (and develop a process for that) and then outside of the content on their site, they leverage their brand to get crazy back links.

How many answer sites, forums, blogs, etc. reference ehow and wikihow (founded by the guy who created ehow) and deeplink to their content? Your answer for how they handle offsite SEO is right there my friend.

Another pro-tip...branding is how Mahalo avoided being smacked by Google. Never underestimate the power of a sizable PR budget.
 
Yeah, there is really no conspiracy here...as someone said, about.com has been doing this for a while...as well as quite a few other sites. They are just really pushing the content out heavily.

Associatedcontent.com was purchased recently by Yahoo.

Article marketing competes with these guys in a sense because both people are trying to get more rankings for articles, but in another sense, it doesn't really compete, because typically affiliate type article marketing is targeting very low competition phrases from what I know of it, where as demand is more focused on phrases that pay out at a high rpc.

Granted, they can scale to the stars with all that funding, but it was probably a walk in the park to get funded seeing the CEO's track record.
 
IMHopeful said:
Quality has no real place in making profit from article marketing. Volume is king.
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troo.

I'm beta testing a product that spits out articles by fucking magic. Th equality is better than anything demand's crappy 'freelancers' can do:- A machine wrote this...

"Debt consolidation is a means of reducing your regular payments by mixing assorted loans to form a single loan. Lower rates and longer repayment periods are the most important factors that make a contribution to reduced regular payments. Borrowers like debt consolidation, as it is suitable to pay back one loan inside a specified period rather than a few loans with varying repayment terms. The monetary market is competitive and there are countless debt consolidation firms offering a selection of debt consolidation services."

at under 2 cents for about 500 words, including title, tags etc, you could match demand's million articles a month for like...20k
 
nkobend said:
troo.

I'm beta testing a product that spits out articles by fucking magic. Th equality is better than anything demand's crappy 'freelancers' can do:- A machine wrote this...

"Debt consolidation is a means of reducing your regular payments by mixing assorted loans to form a single loan. Lower rates and longer repayment periods are the most important factors that make a contribution to reduced regular payments. Borrowers like debt consolidation, as it is suitable to pay back one loan inside a specified period rather than a few loans with varying repayment terms. The monetary market is competitive and there are countless debt consolidation firms offering a selection of debt consolidation services."

at under 2 cents for about 500 words, including title, tags etc, you could match demand's million articles a month for like...20k
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Quite, any semi-useful automated solution that comes to market would seriously harm their business model.
 
Volume of content is not everything. They have a wide range of partnerships and deals going with the engines, and major brands. This gives them MASSIVE leverage outside of just their content.

FFS, Toyota did a deal with ehow about safety for their cars. Lets see you get a deal with Toyota from a non-branded content farm.
 
Telva said:
The guy behind it has quite a history Richard Rosenblatt - Wikipedia, the free encyclopedia

3yr old article which is somewhat interesting His Companies Have Sold for Over $1.3 Billion: Can Demand Media's Richard Rosenblatt Do It Again with Domains?

I'm impressed.
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Yup, I've watched quite a few interviews of that guy. He's a smart mother fucker and has banked hard over and over again. Apparently he was the one who actually sold Myspace to Rupert.

The Mixologist - Forbes.com

In my opinion, the big difference between this dude and a lot of us is the fact that we fund out business with our own money and this guy uses investors money.

Demand Media was started with 320 million dollars. That's a lot of money to work with.

Lesson: Learn how to raise start-up capital.
 
What I think it's smart to learn from this guy is his spirit. The dude created several multi-million companies.

Of course he didn't start with 300mil in angel investments. He started with his own stuff. He didn't settle after his first success.

There are principles at work here... The most obvious "Go big or go home."

The scale this guy is thinking in is freaking off the charts.

He must be doing something very very right considering his entrepreneurial history.
 
quote:
"As soon as he began his talk, you could feel the genuine enthusiasm and excitement Rosenblatt felt about his latest project. Some people simply radiate a positive energy that is infectious and inspiring. You see how pumped up kids are when they open their Christmas presents? That was Rosenblatt that day in Las Vegas and I would bet that is him 365 days a year."


He's got the drive. Motivation 101
 
jumpinjack said:
A lot of sites do this, except this guy is scaling his shit like a motherf*cker.
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That's exactly right. The rankings are all being done with internal linking and the sheer size of his operation means that he can redirect page juice from his good pages to the poorer pages.

And on Ehow, many of the writers built their own external links to their pages. (because Ehow used to share revenue with writers before it was folded into Demand Studios).

But essentially anyone can do this if they build a website large enough. It's just most of us are brain-washed into going down the hundreds of mini-sites route, and are too scared to tackle bigger projects.

This guy has guts and vision, give him that.
 
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