Automatic Banner Optimization (within Zedo)

[LittleMike]

Anyone got experience with this, the Zedo tech's from India are almost useless.

It is my understanding that banner optimization is only based on CTR, not Actions/Sales etc.

Is this not illogical?

What do you do if one banner has a high CTR but does not produce as many sales - The auto optimization feature will show this banner the most, even though it is not the most profitable?

Other than remove this banner entirely, is there anything else that can be done?

 

[seolinker]

I assume you need to remove it if so. This optimisations should be CPA based, so until you didn't meed your CPA they should show you for free ton of times until it will be meet.

 

[LittleMike]

 

[summer_zedo]

Hi, I work at ZEDO. Sorry you didn't get help that was useful to you. As long as the account was set up for action tracking, you should be able to optimize on actions. If you PM me, I can help coordinate directly with you to make sure your questions are answered.