LOL, did nobody actually do any research outside of that poorly-written ABC article?
Here's the Senate Committee analysis, posted on 4/14/2009:
SB 340 Senate Bill - Bill Analysis
And I quote: "
This bill would require, in any automatic renewal offer made on
an Internet Web page, the business to clearly and conspicuously
disclose the automatic renewal offer terms prior to the button
or icon on which the customer must click to submit the order.
In any automatic renewal offer made on an Internet Web page
where the automatic renewal terms do not appear immediately
above the submit button, the customer must be required to
affirmatively consent to the automatic renewal offer terms. The
automatic renewal terms must be preceded by a title identifying
them as the "Automatic Renewal Terms," "Automatic Renewal
Conditions," "Automatic Renewal Obligations,""Continuous Renewal
Service Terms," or other similar description.
"
So, just throw in a little check box right next to the "Order Now" button saying "I agree to the Continuous Renewal Obligations*" the star referring to the terms in the lower third of the page, all caps, but not quite in the fine print.
#2, this is set to go into effect after December 1, 2010, so by then the advertisers will have adapted, and you can rest easy no one is coming after your rebill monies.
The 2010 date comes directly from the bill itself, found at: SB 340 Senate Bill - ENROLLED