Let's look at what you are asking here.........
POLL:
What is more important: back links or content?
This question is really NOT specific enough to give you a definitive answer to.
Are you asking which is more important for SERP only, 1 time sales, or repeat customers?
Long term or short term? (Short term projects can be worth while.)
mrfg86...What do you guys think is more important: backlinks or content? I'm new to IM and I just want to know what I should focus at! I would like to know, if you had an amount of money, in which of the two options would you invest more?
Based on this question and ASSUMING that you want to get to making a profit as quickly as possible I will toss you my .02 worth here.
40% on content/copy writing and 60% on back links. (Though I voted CONTENT in your poll since I do more IM than AM. )
As was stated above by another respondent, without knowing what your marketing strategy is it is VERY difficult to answer you with any amount of reasonable accuracy.
I'll give you this to think about. When I first started in outside sales they use to constantly say, "It's your ATTITUDE not your aptitude that determines your ALTITUDE in life!!"
Pretty "peppy" little phrase huh? Well, I QUICKLY learned that if your "APTITUDE" does not increase as you gain that ALTITUDE attained from your ATTITUDE you will
FALL!! Lulz
How does that apply here, if you are in a short term project or just looking for a quick ranking that doesn't last long, then you can focus mainly and only on the back links.
If you are in it for the long haul then you can use the back links to get ranked, but you had BETTER have something of interest or at least UNIQUE on your site for the traffic.
Oh, and in addition to your back linking efforts for your SERP, make sure that you have a
robots.txt file in your site's directory. You can follow that link or Google it. (I know this should be a given. LOL)
Peace Out!!
P.S. Now maybe that NAG about me not having posted in a while will disappear!! Lulz