Bankrate spends serious cash



They're up and down the scale too -- they buy everything from the nine-figure sites to generic industry domains. I would imagine that Bankrate, Experian and Bank of America all know more about the domain industry than most of the pople on domaining forums.


Frank
 
They also bought CreditCardGuide.com, another finance-related website for $32,000,000 a few years ago. I remember reading an article on the SEO Book blog saying that the site had only 2,000 backlinks at the time of purchase, making the value of each backlink $17,000+