So you were interested when the price was ostensibly high, but now that the CEO told you the other firm was "too expensive" you are not?
With all due respect - do you have ANY idea what it means when a CEO says someone was too expensive?
They do NOT mean they cost too much.
They do NOT mean the price was too high.
What they mean is that they were not seeing enough success - quantifiable or not - for whatever the price is.
I've been doing IM for 3 years. I am a total hack at it, because I also own a consulting company and that is my bread and butter and has been for 16 years.. We have between 15 and 20 employees/1099's at any given time and do about 3.5 MM in revenue a year with Fortune 500 companies and the US Federal Guv'mint.
None of the people in charge CARE how much anything costs if it brings in more revenue than it produces or solves a problem that causes scads of money to disappear. If you charge them a million per day and bring in 2 million per revenue it's no problem to them. Obviously that's a gross exaggeration but the principle is true.
Anyway, if the CEO told you the other firm was too expensive -and we are assuming this isn't some very rare family owned Fortune 1000 company like Walmart - he was testing you to see how you'd respond.
The appropriate response in that scenario is something like "What kind of value/revenue/income/sign-ups/etc do you need to make it a worthwhile investment?"