Best place/way to hirer someone to manage local PPC campgains?
- Thread starter miketpowell
- Start date
Learn it yourself
The experts wont waste their time on you.
The noobs will just blow your money or you will never be able to scale.
The experts wont waste their time on you.
The noobs will just blow your money or you will never be able to scale.
He's right. But a well crafted personalized letter to the owner of the firms--especially "hustle-y" firms (tort lawyers, DWI, etc) will get you a good response. Type up a template letter and then personalize each one.
A college friend has been bugging me about this because he has lawyers lined up interested in talking to me and spending 3-10k a month on an on going basis if the leads do actually come in. He continues to not get I don't want to take on a bunch of local clients myself with this business model. But as a friend I'd like to figure out a way to help him close the sales/out source this and make some money - maybe even make a little myself although I continue to think this is gonna be more of a headache then it's worth.
I think you are right on with 2. - So that's what I'm looking for. I'm just fine with also going with a go getter type of person as well because I know there are definitely people that will do a better job, it's just a matter of finding them.
If my post wasn't clear - I can do this myself 100% but I just have to many other things I'd rather focus on at the moment. The thing is there is no scaling here like in CPA(although there is some I guess), that's why I don't really like it.
Thanks for the offers both in this thread and in PMs guys -
What I'm probably gonna do is interview and speak with people, figure out who is worth at least giving things a shot with. Then giving each good candidate 1-2 clients as they come in and see how things go - if you suck you will loose the client and not get anymore - if you are good we will funnel the clients that come in towards you if you want the work.
Attorneys and doctors are hard to get on the phone but buy just like the rest of business owners if they think they can make money.
Personally I'd train people to do it. Everything is teachable. Especially something as specific like that.
It's not like you need rocket scientists to create that. And anyway, rocket scientists are balling off of their own campaigns.
Just create a really detailed step by step blueprint and go through it with the intern.
It's not like you need rocket scientists to create that. And anyway, rocket scientists are balling off of their own campaigns.
Just create a really detailed step by step blueprint and go through it with the intern.
I tried to find a replacement for myself at a firm where I was doing all of the online marketing for clients and it was really, really hard. First, don't take anyone without experience running profitable campaigns. In this business, mistakes can cost thousands. Can you imagine some idiot putting an extra 0 on a daily budget?
Good language skills are a must for keyword research, ad copy and page copy. You are also going to want to be providing detailed reporting to your clients. Not just stats, but detailed written analyses. Each month, I put together about 20 pages of stats and a 3-5 page written report. This may seem like overkill, but it's key for client retention. Clients knew exactly how the money was spent, what had changed, what the results had been, what would change over the upcoming month and what results we were expecting.
Also make sure you've got someone who can think way beyond the PPC aspect of the business. Where is the traffic coming from for each keyword or contextual ad? How does this prequalify the visitor? How will the visitor be converted into a lead? How is your client going to convert the lead into a customer? Can he put dollar amounts on all of this in his head and really find the strategy that will produce a good ROI?
Think of an example scenario and ask a series of "what would you do" type questions.
Now, get ready for a very long and painful process! I got hundreds of resumes and stayed on for about six extra months because I didn't want to leave that firm without a proper replacement.
Good language skills are a must for keyword research, ad copy and page copy. You are also going to want to be providing detailed reporting to your clients. Not just stats, but detailed written analyses. Each month, I put together about 20 pages of stats and a 3-5 page written report. This may seem like overkill, but it's key for client retention. Clients knew exactly how the money was spent, what had changed, what the results had been, what would change over the upcoming month and what results we were expecting.
Also make sure you've got someone who can think way beyond the PPC aspect of the business. Where is the traffic coming from for each keyword or contextual ad? How does this prequalify the visitor? How will the visitor be converted into a lead? How is your client going to convert the lead into a customer? Can he put dollar amounts on all of this in his head and really find the strategy that will produce a good ROI?
Think of an example scenario and ask a series of "what would you do" type questions.
Now, get ready for a very long and painful process! I got hundreds of resumes and stayed on for about six extra months because I didn't want to leave that firm without a proper replacement.
Getting appointments with attorneys is easy. You just pay them for an hour (or 30 mins) of their time.
If you pre-qualify them properly, and your close ratio is good enough, it works out. Plus, you're guaranteed their attention as you've shown them you respect their time enough to pay for it.
If you pre-qualify them properly, and your close ratio is good enough, it works out. Plus, you're guaranteed their attention as you've shown them you respect their time enough to pay for it.
THIS^^ Its putting your money where your mouth is. I'm an attorney, and if somebody really thinks they are good enough to sell me that they'll pay my hourly rate for a half-hour chance to pitch me, I know damn well they aren't an idiot. Only the strong survive, and you'll probably find attorneys/doctors eager to listen to the sales pitch of a guy that confident that he can show them value.
Definitely agree, if you really know ppc I typically estimate a rate of $150+/hr minimum. So for $750 that 5 hours doesn't go that far to build up a campaign, kw research, ad creation and monitor it all each month. Haven't even talked about analytics, conversion tracking, email capture/blasts, blah blah blah.
Find people who actually have a real company and pay directly to that company. I suggest you split up the workload, find a WP person to can install/manage/build/seo the sites and then a PPC guy who can just focus on advertising. The PPC guy can tell WP guy what changes he needs.