Ok great so ive been running an ad for a month straight at .03-.04 cents per click, getting thousands of clicks per day at usually about 20% CTR, with one competing ad, which is above me. Suddenly yesterday, it randomly went up to .40 cents. I of course emailed those idiots and they of course gave me the standard "each ad has a score, you must improve your score blah blah blahhhhhhhhhhhhh" But no, it makes no sense to me how you go from .03 to .40 magically. Anyone have any suggestions?