Calculate Cost/Conv on ad group or keyword level?
- Thread starter moolahaffiliate
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Here is a general rule of thumb when calculating stats. Calculate everything, no short cuts. You need to know the exact rate a single ad copy is converting and with what keywords. Trying to just look at the conversion rate of a group of ads and keywords to avoid doing the stats is a good way to be a dumbass that will piss away money and quit.
^^^assuming you're running one campaign at a time??? That's why Conversion Tracking code's there....
Always get the most precise data possible:
Keyword level analysis in search.
Adgroup level analysis in content.
Tip: Run reports for placements in content.
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