Call Tracking Recommendations
- Thread starter Sg4
- Start date
I have quite a bit of experience with call tracking providers. Mongoose is quite good and one of the leaders at this point. They have been innovating left and right, their rates are a steal, and they integrate with all the major PPC campaign management platforms like Kenshoo, Marin, etc. if you use those. They can do some really cool stuff with speech recognition now too where they can listen for certain phrases and trigger conversion actions/pixels as a result--even integrating with Google Analytics.
That said, other providers can be competitive in other ways. Clickpath has very upfront pricing which can be a relief after dealing with the Mongoose rep (I feel like I'm being sold a used car when I'm on the phone with them and they are persistent buggers too--have another VM from the sales rep today).
Telmetrics is ok (for a Canadian company), but their rates are VERY high and they are behind the times with innovating. Also, their Perspectica interface through their site is absolute crap and I dread whenever I have to pull a report from it. Mongoose's is like going from DART to Kenshoo (if you ever had to try to make a lot of campaign changes at once in DART without a bulksheet you'd understand).
I won't even consider Google's Call Metrics solution or whatever the fuck they're calling it. $1/call regardless of whether someone clicked the ad? Are you fucking kidding me? Mongoose can charge as little as $1/line/month with stupid low per minute rates. Why the fuck would I ever consider paying $1 when I have that option? Also, depending on the sort of volume you drive, Google's solution doesn't even give you details on the number that called that you get from all the other providers. Hell, I'd even create a Google Voice number to use instead because its free and you actually get caller details (like the actual number that called).
Feel free to ping me if you have any detailed questions you'd like to go over. I deal with this shit day in and day out at my agency and have spoke to many of the providers out there and worked with a couple.
That said, other providers can be competitive in other ways. Clickpath has very upfront pricing which can be a relief after dealing with the Mongoose rep (I feel like I'm being sold a used car when I'm on the phone with them and they are persistent buggers too--have another VM from the sales rep today).
Telmetrics is ok (for a Canadian company), but their rates are VERY high and they are behind the times with innovating. Also, their Perspectica interface through their site is absolute crap and I dread whenever I have to pull a report from it. Mongoose's is like going from DART to Kenshoo (if you ever had to try to make a lot of campaign changes at once in DART without a bulksheet you'd understand).
I won't even consider Google's Call Metrics solution or whatever the fuck they're calling it. $1/call regardless of whether someone clicked the ad? Are you fucking kidding me? Mongoose can charge as little as $1/line/month with stupid low per minute rates. Why the fuck would I ever consider paying $1 when I have that option? Also, depending on the sort of volume you drive, Google's solution doesn't even give you details on the number that called that you get from all the other providers. Hell, I'd even create a Google Voice number to use instead because its free and you actually get caller details (like the actual number that called).
Feel free to ping me if you have any detailed questions you'd like to go over. I deal with this shit day in and day out at my agency and have spoke to many of the providers out there and worked with a couple.
Thank you for taking the time to respond. This solution is going to be utilized for an ecommerce company that specializes in selling engagement rings. The orders are more often than not placed via telephone. We are trying to figure out how to get that data back into AdWords.
Do you know if Mongoose is capable of firing AdWords conversion pixels, even if its somewhat delayed?
I'm planning on speaking with Mongoose sometime this week.
Thanks
Do you know if Mongoose is capable of firing AdWords conversion pixels, even if its somewhat delayed?
I'm planning on speaking with Mongoose sometime this week.
Thanks
I am not 100% sure what level of call tracking you are looking at/for or what specific vertical and/or purpose.
That said, I've spent 15 years in Fortune 500/US Federal Government organizations setting up call tracking with a huge variety of metrics.
PM me with questions if you want - not sure if my experience translates directly to this.
That said, I've spent 15 years in Fortune 500/US Federal Government organizations setting up call tracking with a huge variety of metrics.
PM me with questions if you want - not sure if my experience translates directly to this.