Can Google Kill Spam This Year?

It's close-minded to think that a couple of updates spell the end of SEO, but infinitely more close-minded to think that Google will never "win". Unfortunately guerrilla is all too correct about Google doing an awesome job fighting webspam, and I think they're improving exponentially (and will continue to do so). Why? Because thing like their processing power, accumulated data/statistics and storage are also increasing exponentially. They will be able to collect more data and investigate more patterns on what's natural that they simply didn't have the processing power to do just a few years ago. Stuff that you won't be able to fake without an increasingly ridiculous amount of resources.

Simply put, the cost of doing BH SEO that really looks natural to Google is going to continue to become exponentially more expensive.


Wouldn't it follow that if Google can get exponentially more resources per dollar as time goes on, so can the spammers?
 


They should just concentrate on analyzing content quality and relevancy, and not mess with their inbound link algorithm much, which is still a lot better than all their competitors combined .

SEO still cost money and if SEO practitioners start putting more and more money on content, than they do on links, what does it matter as long as the content is relevant to the search.

I mean for the right price, you can get any quality of content produced.
They just need to work on determining how good a content actually is?

Also, there still are a lot of cost effective link building techniques that looks perfectly natural and organic..
 

"When you’re framing your content in a semantic search world, it has to be around answering the specific questions people have as it relates to that keyword. With every sentence you write, ask yourself: How does this answer the searcher’s question? You will have to focus on the natural language even if those users are still focusing on keywords"

Don't know when they will get to really implementing their semantic approach but I am not worried, it just raises the bar on what counts as quality and becomes another skill to learn. It might however, cull a lot of 3rd world article outsourcing. We'll just have to wait and see, but above all, remain open and ADAPT people ... or die!
 
I think they will, but it might take longer than that. I think they will widely reduce web spam in 2012. IMO all of this is a lead up to them introducing a new system within Google Webmaster Tools which will allow you to "nofollow" your own backlinks. Devalue all spammy links, give webmasters the ability to "nofollow" their INCOMING backlinks and you've taken care of the negative SEO issue as well.

So that way i can just throw all the garbage that exists out there at my site. Let it tank. Now I nofollow links in some kind of pattern that i deem appropriate. I experiment for an hour or two til i find exactly those links that dont lead to penalties, launch another dozen sites and be rich. All over the better part of a day.

Probably the solution to googles problems.


The reason you guys fail to see that google is fighting a gigantic unwinnable uphill battle is that you dont understand that google tries to boss you around, just like governments do. Only difference is they dont have a police force. They can make up arbitrary rules but not enforce them in any way. "SEO" will never be dead.
 
any proof of this, or just a feeling you have?

I've got a site on the front page of G right now that I ranked entirely with SB to test out this "shitty links" idea...It's been rising steadily through the SERPS for two months. Totally unaffected by any of the recent algo changes.

there has not been enough time for testing so its based just on a few days of wild ranking movements.

my client site started losing rankings on the 18th and as soon as i saw that i slammed about 5k SB links to this (from a very good list, usually has above 75% success) and also added about 15 blog posts from my own network (but used low authority sites, wanted to boost inner pages), and the site kept dropping on the 24-25th, added 2 high authority links from my own network and pinged the hell out of those links, site went up on ranking (from 29-15) within 3 days.

to compare this - one of my MFA sites has been ranked purely on SB and profiles, dropped like a stone and is under 100 right now (but no de-indexed), i did a quick 3k SB and it is did not move a thing.

not a whole lot of time or data, but it seems to me that Google is categorizing different industries (lets say by PPC costs, under $5 under $10 and anything above) and is treating those different niches differently. When it started it seemed to me that by Cutts "leveling the field" statement actually meant that they do an average of links for all the 1st page sites and the closer you hit that average the higher you rank.
 
Does anyone think Google will focus it's de-spamming war on specific niches, namely the money niches?

Anyone know if there is a correlation between say their spam-cleaning and the adwords value of a niche?

For an alternative opinion on the above you guys might find this post by Jonathan Ledger of interest The SEO sky is falling! (Yeah, again, really...) He references this article from seomoz How Google Makes Liars Out of the Good Guys in SEO .

Just sayin'.

How Google Makes Liars Out of the Good Guys in SEO | SEOmoz

Is hilarious. It's basically 1500 word admission that all the "white hat" SEO the big name SEO guys preach doesn't actually work, interspersed with assorted whining about Google not rewarding them with rankings for all this "community building" they do.

The naïveté of these people is astonishing. They have allowed "ethical" to be defined by a large corporation whose sole motive is to profit from them.

If you're working with clients, ethical is what works for them, not what works for Google.
 
lmao!!
love it!!


If they kill spam for SEO, then they just open the doorway up for negative SEO.

To me it sounds like google has given up trying to moderate and code against spam and instead plan to penalize anybody and everybody who have any spamlike links in any type of quantity.

Suits me just fine, I have my whitehat sites and now instead of trying to outrank my competitors I can just throw a few million xrumer links at them and watch them rot with their penalties.

We'll see how long googles new stance lasts =). I know I'll be playing both sides, so no matter what happens I can still eat delicious noodle soup.
 
This whole thread is based off a fluff article that brings nothing new to the conversation that we haven't already discussed ad nauseum.

It's amazing how we speak of this kind of stuff daily yet some blogger creates a hooky post title and everyone feels the need to respond to it.
 
keepin it short and sweet:

1. Google will not get rid of web spam on their properties.

2. Every SERP is different. 10k xrumer and AA blog links work perfectly fine for getting to TOP 3 in niches I see that certain clients want to be in, while some other niches ( like pay day loans ), it doesn't do shit. Sometimes, these links do rank you for big niches.. but only for a few days.

3. Building links doesn't directly cause the penalties you are seeing. These cheap/easy links you get today are simply devalued until its not worth it for most link builders to do in a small scale. Depending on the devaluation though, and if Google decides to "count" your link ( today or next week, b/c they can change their mind ), is what causes most of these *penalties* you speak of.

4. Negative SEO does exist, it sits on the front pages of SERPs every day for brand names, product names, and services ( hint, think complaint boards ).. most of you just don't comprehend it and think it is only links involved in Negative SEO.

5. When someone like Google changes the game you play on average almost 2x a day, do you really think you are going to figure any of this out long term with link building?

I think if you want to remain a BH and win with SEO in the future, you need to learn to "smash and dash" the SERPs in a couple high value niches every week with different sites over and over again. I know guys that do this with some big terms and they just find out whats currently working right now and just smash the SERPs for a few days until their site drops and do it again on a new domain. If you can spend $3k to rank for Pay Day Loans and stay there for 10 days and make $15k ( or more ) wouldn't you do it every day until the next algo change?

Long term and BH simply do not form a long lasting marriage when Google gets into the mix.
 
When it started it seemed to me that by Cutts "leveling the field" statement actually meant that they do an average of links for all the 1st page sites and the closer you hit that average the higher you rank.


From my experience with micro niches this is absolutely true. I am slamming at a site all kinds of high and low quality links and the site just barely performs alright. All my competitors have just a high domain age very low amounts of inbound links. I run another site in a similar niche, slapped there a bunch of bookmarks and haven't done nothing in over a year and it still sticks to the No1 spot.