I think we're just going to have to disagree on this one:
1.) I would say a lot of high school students know what time shares are. They aren't stupid. I knew what a time share was when I was in 3rd grade. Lots of families have them so they will familiar with the concept. If not, these are AP students so they can use their context clues to figure it out.
2.) I'm going to hazard a guess and say that a lot of the school supply purchases are made using mommy's and daddy's credit card so they could care less about the prices as long as they aren't grossly different in comparison because it isn't coming out of their back pocket.
3.) These students aren't dumb. They know that they can go directly to amazon.com and get the same prices as they would through using my site. If they don't know it, they'll find out accidentally. Most users are very fond of the website and I think they would be much more likely to purchase through my store than amazon directly if they knew it would benefit the site, at no increased cost to them. Back when I didn't have any ads on the site and I wasn't making money off of it, the site grew too big for me to have it hosted on a cheap hosting plan anymore. I put up a story on the frontpage saying that I'd appreciate any donations to keep the site going and within a week, I had enough money for the entire years worth of hosting. Like I said, people are fond of the site and want to help it. I'll obviously never shut it down, it was meant to be a memorable joke that would remind them in the future to buy through the site instead of amazon directly.
Thanks for the feedback none-the-less though