agreed
I'm also an advertiser at CJ (a large, brand conscious advertiser) and while I agree with johu that:
1. CJ would NEVER give a list of keywords to the advertiser
2. they do indeed strip referring urls
3. we have to protect our SEM policy and internal/agency campaigns
I also believe that your list is your gold mine and you shouldn't have to provide a map to it. I can nail any affiliate that is bidding on brand terms because the parameters identify who they are.
With that said:
I recommend going with Demon's option #2 so that you don't draw unnecessary attention to yourself.
However, I'd also like to know why they're asking for it.
Keep in mind - advertisers also have to deal with fraudulent affiliates driving chargebacks, incentive, etc so that could be the source of their concern.
I think this is my first post btw...
Who at CJ will use them? Their employees can't, and their search team is a completely separate division. CJ actually takes a lot of efforts to protect the affiliate keywords, as I'm pretty sure they have a higher margin on affiliate than search.
I'm also an advertiser at CJ (a large, brand conscious advertiser) and while I agree with johu that:
1. CJ would NEVER give a list of keywords to the advertiser
2. they do indeed strip referring urls
3. we have to protect our SEM policy and internal/agency campaigns
I also believe that your list is your gold mine and you shouldn't have to provide a map to it. I can nail any affiliate that is bidding on brand terms because the parameters identify who they are.
With that said:
I recommend going with Demon's option #2 so that you don't draw unnecessary attention to yourself.
However, I'd also like to know why they're asking for it.
Keep in mind - advertisers also have to deal with fraudulent affiliates driving chargebacks, incentive, etc so that could be the source of their concern.
I think this is my first post btw...