Wanted to share a really sweet analytics software i have been using on LP's for a little bit.
It's called clicktale and it gives you data regular analytics programs wont give you. How? Because it records a visitor interacting with your site and you can watch everything they do
It's like being able to sit over someones shoulder while they use your site. It's amazing what you can learn from this.
For example, i once had an LP that used little arrows for bullet points. Turned out TONS of people were trying to click the arrows, thinking they were links. So what did i do? I make them links as well as the bullet text.
Seems like a good move, right?
Wrong.
My CTR went WAY up. Almost 20% points. The problem is my overall conversion rate went way down. Why? B/c theadvertiser page people were going to didn't pay off what they were clicking. The landing page was an estimate request form. But when people were clicking the bullets, which were a list of services. They assumed that clicking on a service would give more info about that service, not a long-ass request form that asked for personal info. They weren't ready to commit, so they left.
I learned two good lessons from this that i use all the time (and you should too). One: More links to the advertiser isn't always better. Don't just hyperlink everything you can think of (like many people do). Two: match your CTA buttin text with the action toy want the user to take on the next page. (I almost never use a buttin that just says "submit")
"Check your zip code"
"Request your free estimate now!"
"Request your free trial sample"
"Register for free"
you get the idea.
In the end i changed the bullet style and people were less confused and stopped trying to click the bullets, read my sales copy, and conversions went up a few percentage points.
Another quick thing i learned from Clicktale....
I'm currently testing my first long copy sales page for a software product (yup, it's phpBay). I noticed there are two types of actions people take when they get to the sales page. Half the people seem to scroll all the way down through the page pretty fast with very few stops, just to see what's in store. Then they scroll back up to the top and start reading from the top and take their time (if they were interested enough to stay). The other type of people slowly make their way down and rread subhead/body copy as they go and keep going until they either make it to the bottom, or lose intrest.
I also noticed that lots of people who have spent a good amount of time on the page (around 5 min or more), and have gone through all my sales copy, go back up to the very top of the page before leaving, giving the info one last scan in reverse order before they leave.
I think that's pretty interesting. Now that i know that maybe i can try and figure out a way to make a new CTA to come up at the top of the page after a certain amnt of time (Javascript of php?). Maybe the headline changes. maybe a burst shows up. The point is i learned something and now i can try and think of creative ways to solve that problem.
I would have never found out any of this with regular analytics.
Some other cool things clicktale does:
- Track time spent on a single landing page .Regular analytics can only track once the person goes to a second page. But if they bouncs, it gets recorded as 0 seconds)
- Create a heatmap of your site. As you'll see, most people read with their mouse. Clicktale creates a heatmap so you can see areas that get read the most and get the most clicks.
- Form tracking. I haven't done this yet, but i'm going to soon. But you can track every more field on your form and see where in the form people start to bail out. You can make tweaks accordingly. This feature seems really sweet.
The best part is that clicktale gives you 100 free recordings a week. And it auto-stops after that, so you dont have to worry. Now 100 isn't a lot. But you can tell it the % of visitors to record. So you can test one site for a few weeks, then move on.
I use the free version now.
But if you need more recordings, their pretty freaking cheap. And it's well worth it.
Anyway, EVERY single person on WF should be using this shit.
Check it out: Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form Analytics
(Man, after a writeup like that, i sure wish they had an affiliate program lol)
It's called clicktale and it gives you data regular analytics programs wont give you. How? Because it records a visitor interacting with your site and you can watch everything they do
It's like being able to sit over someones shoulder while they use your site. It's amazing what you can learn from this.
For example, i once had an LP that used little arrows for bullet points. Turned out TONS of people were trying to click the arrows, thinking they were links. So what did i do? I make them links as well as the bullet text.
Seems like a good move, right?
Wrong.
My CTR went WAY up. Almost 20% points. The problem is my overall conversion rate went way down. Why? B/c theadvertiser page people were going to didn't pay off what they were clicking. The landing page was an estimate request form. But when people were clicking the bullets, which were a list of services. They assumed that clicking on a service would give more info about that service, not a long-ass request form that asked for personal info. They weren't ready to commit, so they left.
I learned two good lessons from this that i use all the time (and you should too). One: More links to the advertiser isn't always better. Don't just hyperlink everything you can think of (like many people do). Two: match your CTA buttin text with the action toy want the user to take on the next page. (I almost never use a buttin that just says "submit")
"Check your zip code"
"Request your free estimate now!"
"Request your free trial sample"
"Register for free"
you get the idea.
In the end i changed the bullet style and people were less confused and stopped trying to click the bullets, read my sales copy, and conversions went up a few percentage points.
Another quick thing i learned from Clicktale....
I'm currently testing my first long copy sales page for a software product (yup, it's phpBay). I noticed there are two types of actions people take when they get to the sales page. Half the people seem to scroll all the way down through the page pretty fast with very few stops, just to see what's in store. Then they scroll back up to the top and start reading from the top and take their time (if they were interested enough to stay). The other type of people slowly make their way down and rread subhead/body copy as they go and keep going until they either make it to the bottom, or lose intrest.
I also noticed that lots of people who have spent a good amount of time on the page (around 5 min or more), and have gone through all my sales copy, go back up to the very top of the page before leaving, giving the info one last scan in reverse order before they leave.
I think that's pretty interesting. Now that i know that maybe i can try and figure out a way to make a new CTA to come up at the top of the page after a certain amnt of time (Javascript of php?). Maybe the headline changes. maybe a burst shows up. The point is i learned something and now i can try and think of creative ways to solve that problem.
I would have never found out any of this with regular analytics.
Some other cool things clicktale does:
- Track time spent on a single landing page .Regular analytics can only track once the person goes to a second page. But if they bouncs, it gets recorded as 0 seconds)
- Create a heatmap of your site. As you'll see, most people read with their mouse. Clicktale creates a heatmap so you can see areas that get read the most and get the most clicks.
- Form tracking. I haven't done this yet, but i'm going to soon. But you can track every more field on your form and see where in the form people start to bail out. You can make tweaks accordingly. This feature seems really sweet.
The best part is that clicktale gives you 100 free recordings a week. And it auto-stops after that, so you dont have to worry. Now 100 isn't a lot. But you can tell it the % of visitors to record. So you can test one site for a few weeks, then move on.
I use the free version now.
But if you need more recordings, their pretty freaking cheap. And it's well worth it.
Anyway, EVERY single person on WF should be using this shit.
Check it out: Web Analytics by ClickTale | Visitor Movies, Heatmaps & Form Analytics
(Man, after a writeup like that, i sure wish they had an affiliate program lol)
).
. Looks like i'll have to update my Sig once i get accepted 
