Company halts facebook advertising after analytics shows 80% bot traffic

netbert said:
Are you saying that review clicks don't use Javascript?

If that's the case, wouldn't it then be trivial to fool the automated reviews by using Javascript to modify the content or to redirect?
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Bots scan the page, probably do a screenshot but you also get reviewers that manually check your landers from time to time, so it's not as easy - but it can still be done with a good cloaker.
 


80% bot traffic? The skeptic in me says this company is doing the GM publicity stunt - "FB advertising doesn't work" angle.

I've seen several major news outlets already pick this story up.
 
pocketrockets said:
80% bot traffic? The skeptic in me says this company is doing the GM publicity stunt - "FB advertising doesn't work" angle.

I've seen several major news outlets already pick this story up.
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Yeah it's definitely not 80% bot traffic unless their sample size was first 30 visitors.

Also am I the only one that finds it hilarious the rep told them to spend $2k a month? The company is apparently a startup and I bet they spent $10/day for a few days and now they're making claims that make it appear like they did a big ass research study. Definitely a pr stunt.
 
amateursurgeon said:
Funny this didn't come out until after the IPO, isn't it?

Heh, here's a money making strategy:

1. Create spam tool for "next big thing" social network
2. Inflate their user accounts by 20%
3. Wait for IPO (or share price rise if already public)
4. Short shares
5. Delete all spam accounts
6. Profit.

EDIT : lol @ tags
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I really hate defending Facebook, but I just can't sit idle while stupid comments like this get posted. Anyone with half a brain in their head would understand that a certain percentage of any online service's accounts are going to be fake... Facebook, Twitter, Google+, Digg, Reddit, Pinterest, Foursquare, etc. etc. etc. etc. In Facebook's case it's 1.5% NOT 20% of their accounts (did you even read the article?).

As stated, most of these accounts are in developing countries, IE, those Pinos and Indians spamming the crap out of likes and offering it as a service. You didn't really think they had 600 friends who would like your page for you and then split the 5 bucks amongst themselves did you?
 
dmnEPC said:
What other site is tightly integrated with nearly 25% of the top 10,000 sites (49.3 if count regular links) on the web? With all of these sites sucking on the FB tit how can it go away? Even if FB went out of style tomorrow it would take years for all these sites to get around to cutting FB out. Just think of all the sites that depend on FB to manage their user base. Like it or not more and more sites get on board everyday. A web with no FB would simply cause chaos.
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Chaos :), Bollocks!
The web was perfectly fine before Facebook and the web will be perfectly fine without Facebook.
What good is a Facebook user base that doesn't go on Facebook any more?
Business/Website owners will have no choice but to jump on the next band wagon.
Chaos, that was a good one :)
 
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