Competition research questions

[Jauld]

Hey guys,

im doing kw research with market samurai and having a little trouble interpreting the results.

When I do a competition search for a keyword, what is more important when analyzing the competition: Is Domain age, PR, links more important than having the keyword in the title, URL, Description and head?

I am in a situation where I have found an exact match domain for a keyword, but the current competition is all PR4 and 3 sites with really old domains (6-11 years) and 8000+ domain backlinks (160 is the highest amount of page backlinks in the top 10 for this kw) - But, none of them have the keyword in title, url, desc or head.

Is this domain worth purchasing?

 

[vilesyntax]

I am interested in this as well, I come across niches/KWs/domains like this often and I am unsure whether or not it's worth attacking...

 

[Jauld]

Further looking into the competition for this keyword, the top domain has these stats:
DA:13
PR: 5
Indexed content: 264k
Page backlinks: 1,160
Domain Back links: 361,020

KW in title: no
KW in URL: no
KW in Description: no
KW in head: no

PR analysis:
only 7 pr:0 links with exact match KW anchor text
maybe 70 PR 0-2 (mostly 0) related KW anchor text links
Almost 900 of the links to this page are with the companies exact brand name as the anchor text (not related to KW)


whacha think?