I never scammed Facebook.
All my bills were paid. The name on the cards doesn't matter at the end of the day. All the cards tied back to me if Facebook wanted to come after me if I had done any wrong doing.
Mind you, this was before Facebook had agency or "business" accounts which would have been the same thing if they had them when I did this ( allowing me more than 1 account for growth reasons ). They also never allowed higher than $30k a day spending until long after I did this. They also didn't offer invoicing either back then which would have solved this. This was simply a way for me to gain more accounts and spend more money with them, not scam them out of money.
Later on, I had my Facebook rep actually merge these accounts for me, if something was "wrong", why wouldn't they have pointed it out when I merged some of the accounts under 1 login back in the day?
Even though the cards had other names, Facebook was paid what they billed me. I didn't pull a Martin. I am not advocating that people NOT pay Facebook. I just told them my story of how I was able to scale my accounts while still paying everything due.
I wanted to have employees back in the day and had planned on it, it just never came to that point for me.
Cloaking is a whole other story. On one hand I want my LPs to show information to the right customers ( like if I am promoting a payday loan offer to someone in Kentucky, I might want my LP to welcome those visitors from "Kentucky" while blocking customers outside the state who won't turn into a lead ).
The problem with Facebook was they didn't have a standard way of approving ads. Legitimate ads would get denied while non-legit ads would get approved. There was no way to get good ads approved many times with their system while they let certain advertisers run wild with anything. A lot of times it came down to waiting on a shift change at Facebook to get someone else to approve the denied ad I just got. Sometimes it was about submitting 100's of legit ads at once and sneaking in a non-legit ad in the middle of the submission hoping it didn't get caught. It was a hug cluster fuck of a mess on their side. Cloaking seemed like a way to ensure the right ads got approved while also ensuring that if my domain lapsed or a tracking URL went down I didn't get handed a ban for promoting something that wasn't on the same URL ( which did happen to me a few times ).
Also, when Power Editor was a beta tool, I was a beta tester for it. It was told me to me from my rep at this time that I could upload ads via the Power Editor tool and they would immediately go Live without the need for approval so I would need to check with her before uploading ads. Do you think I really did this? They left a huge massive hole open for people to bypass their approval system and upload non-legit ads with that beta program. I never took advantage of it like I prob. should have, but my rep caught me several times with non-legit ads and never really seemed to care back then. She gave me a slap on the wrist and looked the other way. I still got a few accounts banned overall though.
I no longer run multiple accounts with Facebook and I haven't ran cloaked accounts with them for a considerable amount of time. It's just not worth it honestly these days to run cloaked or have multiple accounts when you realize how powerful of a platform it really is.
In the end, making this public will more than likely let BoA rework how they distribute debit and credit cards and Facebook will for sure more than likely fix the hole they have in approving new accounts. They might also fix the hole they have in those that cloak their ads. It will more than likely be a win-win for them.
Facebook was not scammed of any money in the process.
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