I've been running a midly "successful" content network campaign for a month now, not much volume (200ish clicks/day, adwords content network CTR ~ 0.20%) but ROI around 70%. It's laughable I know, but I've been playing around for a couple months only, with limited time as I have a day job (excuses, excuses).
My only problem is that I spend a lot of time and money finding a decent CPL offer with an EPC of $0.10, and when I find it, I get either heavily shaved or asked to stop bringing traffic to the offer because it's not converting well enough on their end. I'm not sure what to do next :
- Bring better traffic quality : I'm not sure it's feasible, the offer is clearly mentionned on my LP, so people clicking on it are at least curious about it.
- Continue testing a bunch of offers : Until now, I've not been able to find a CPL offer with an EPC over $0.07 AND for which I'm not either shaved or told to stop. Either I didn't test enough (20ish CPL offers so far in various niches) or I can't hope to convert better than this period.
- Try to lower adwords CPC ($0.07 - $0.05 right now depending on placements). I might kill the remaining traffic I have, those clicks are already cheap for CPL offers, no ?!
- Kill the campaign alltogether and move on. I thought about this, but this is the only campaign out of 20 which was at least breaking even AND still getting some traffic after lowering bids.
- Click on flying penises until I convert.
I hope this post doesn't sound too DPish.
My only problem is that I spend a lot of time and money finding a decent CPL offer with an EPC of $0.10, and when I find it, I get either heavily shaved or asked to stop bringing traffic to the offer because it's not converting well enough on their end. I'm not sure what to do next :
- Bring better traffic quality : I'm not sure it's feasible, the offer is clearly mentionned on my LP, so people clicking on it are at least curious about it.
- Continue testing a bunch of offers : Until now, I've not been able to find a CPL offer with an EPC over $0.07 AND for which I'm not either shaved or told to stop. Either I didn't test enough (20ish CPL offers so far in various niches) or I can't hope to convert better than this period.
- Try to lower adwords CPC ($0.07 - $0.05 right now depending on placements). I might kill the remaining traffic I have, those clicks are already cheap for CPL offers, no ?!
- Kill the campaign alltogether and move on. I thought about this, but this is the only campaign out of 20 which was at least breaking even AND still getting some traffic after lowering bids.
- Click on flying penises until I convert.
I hope this post doesn't sound too DPish.