Not that many, my CTR in adwords is pretty awful, .5%. My CTR once they hit the landing page is around 5%.
I do not mention that it costs money in the ad.
Critique My Landing Pages
- Thread starter maxor
- Start date
- Status
Not that many, my CTR in adwords is pretty awful, .5%. My CTR once they hit the landing page is around 5%.
I do not mention that it costs money in the ad.
Okay, completely revamped and not utilizing the ajax search results thing.
When the visitor fills out the first two text boxes a random number is generated and it says "47 Possible Matches Found! Click Search to Learn More"
Landing Page #4 (Click for larger version)
I think you could use an engaging headline here. Think about why someone would want to use the service and speak to that
Maybe something like "Find out who's calling you" or "Time to see who's on the other end of the line"
Another approach: why would someone want to use the service? For privacy? for information? Speak to that need.
For example, if looking up a number will allow you to block that number from calling you again, maybe it's something like "Stop the unwanted calls - once and for all!" Then a sub head like "Lookup a number to block that company from calling". Maybe even bid on terms for people looking up how to stop telemarketers and create an LP targeted to that...
I don't know the niche, so i can't tell you the best way to go. But think in those terms and then test a few headline options. But you gotta have a headline thats emotional.....
Not mentioning money in the add shouldn't affect the CTR on your current LP since it doesn't say it costs money there either....
.5% for ads and 5% for LP is pretty bad.
What is the avg position of your ad? Are you just on search network? How many ad variations are you testing? How broad are your keywords? Are you doing exact match or broad match?
all those factors will make a difference...
@rgordon
Thanks for the tips. I will definitely keep them in mind. I think for now I'm going to put this project on the shelf and wait until I gain some more experience.
Thanks again for everyone and all of your help! I'll keep you updated on my other new projects.
Thanks for the tips. I will definitely keep them in mind. I think for now I'm going to put this project on the shelf and wait until I gain some more experience.
Thanks again for everyone and all of your help! I'll keep you updated on my other new projects.
Average pos was 6, only google search, no partners and no content. I was testing six to seven fairly different ads. I was doing phrase match.
Unfortunately today I got slapped with $5.00 min bids for my keywords. So I'm out of the running for now.
buy a new domain, get a site with more content. write a few articles like "why you would want to reverse lookup" and "how to stop telemartketers" just to get content on the site.
Seems like a god niche, i just searched "reverse phone lookup" on gogle about 10 times and never got more than 5 other advertisers.
According to SEO book that term gets almost 13k searches a day, 9k in google.
Seems like a pretty freaking good niche to me if the payouts are semi decent and yu can get it convert even a small % of the time. Don't quit on it yet.
And if you do, let me know what offer you are running so i can take over
You're reminding me why I picked this niche to begin with! Maybe I just need to spend some time doing some actual hard work instead of trying to use this thin landing page.
Thanks for the tips/inspiration... I'll stick with it.
Thanks for the tips/inspiration... I'll stick with it.
Not to say I told you so but... Remember #2 from my post above? Went something like this:
<quote>Add few paragraphs of text towards the bottom of the page to help your QS as well as the normal privacy policy, about us, contact etc. I personally would also add an articles section and put some content in there as well to prevent big G from slapping you around which they have been doing more and more lately.</quote>
That page has little to no (depending on what was actual text and what was just images) content relative to the terms you were bidding on or anything for that matter. Google could slap you all over the place just for this alone but you had a HORRIBLE CTR on your ad to boot so they you stood no chance of getting cheap clicks.
If you are going to try this niche go after phone numbers themselves (a ton of work) utilizing a database of them, a tool like speed ppc or efficient ppc, and desktop editor. Then dynamically catch your keyword "the phone number" and put it somewhere above the fold as well as pre-popping the form. That's the way I would attack this niche rather than the way you are trying to do it.
Heya,
Thought I'd throw in my .02, i tried this niche a while back (sucked for me). Here are a few pointers that might help. uploaded a screen for you too.
1. Try your best to minimize any scroll - make it fit above the fold at 1024x768 if you can.
- Make the header graphic about 50% of it's current size.
- Create a better call to action like above.
- Minimize any white space vertically between text/code/elements
- Get rid of the credit cards
- Perhaps in your features, include a list of what types of people use this, and or why 'just about anyone' can use this. From cheating spouses, to employers, to collection agencies etc.
2. Not sure if you're just doing ppc or if you're utilizing bum marketing too, however imo these are hard to convert overall and demand for them isn't what it used to be. When you do your ppc don't include 'free' or 'trial', put a price or 'small fee' etc. to minimize freebie lurkers, use questions as your ad? << Works well (asking a question in your ad can raise ctr quite a bit, humans love to respond to questions). Sorry if all this is basic shit, still newer and just trying to help people.
3. You can also add footer links to articles you'd write, which would also have the submit on them. Your aim wouldn't be to get clicks on them but rather better QS and potentially some se traffic. make them somewhat illusive or light not to draw attention to them too much. Utilize seo - make your sub pages relevant reverse-phone-lookup.html. Make folders with kw's even if you want (however root folder is usually best). making your LP a lil' mini site, and each page still having the submit on it.
Cheers.
N.
Thought I'd throw in my .02, i tried this niche a while back (sucked for me). Here are a few pointers that might help. uploaded a screen for you too.
1. Try your best to minimize any scroll - make it fit above the fold at 1024x768 if you can.
- Make the header graphic about 50% of it's current size.
- Create a better call to action like above.
- Minimize any white space vertically between text/code/elements
- Get rid of the credit cards
- Perhaps in your features, include a list of what types of people use this, and or why 'just about anyone' can use this. From cheating spouses, to employers, to collection agencies etc.
2. Not sure if you're just doing ppc or if you're utilizing bum marketing too, however imo these are hard to convert overall and demand for them isn't what it used to be. When you do your ppc don't include 'free' or 'trial', put a price or 'small fee' etc. to minimize freebie lurkers, use questions as your ad? << Works well (asking a question in your ad can raise ctr quite a bit, humans love to respond to questions). Sorry if all this is basic shit, still newer and just trying to help people.
3. You can also add footer links to articles you'd write, which would also have the submit on them. Your aim wouldn't be to get clicks on them but rather better QS and potentially some se traffic. make them somewhat illusive or light not to draw attention to them too much. Utilize seo - make your sub pages relevant reverse-phone-lookup.html. Make folders with kw's even if you want (however root folder is usually best). making your LP a lil' mini site, and each page still having the submit on it.
Cheers.
N.
Now THATS a slick approach. Like wayne said, a lot of work and you'll need a tool like Speed PPC of efficient PPC, but thats pretty targeted. Curious to know what the traffic would be like though. And you would easily fill your limit on one Google account so you'll need MCC...
- Status