CVRs Randomly Plummet?

[Alejandro]

Honest question.

I get a campaign doing ~12-15 leads a day (not huge volume I know, but steady so far).
My CVR is about 9-12% on any given day.

All of a sudden, yesterday, I'm converting at 2% & I'm losing money again.
I understand regular fluctuations etc, but that is >3 standard deviations from the average.

My ads aren't going stale because CTRs are still good.

So how does something like this get accounted for?
What should I do in a situation like this?

 

[FerrisHilton]

all other factors equal, split test offers.

 

[Alejandro]

You mean same offer different network?

 

[joevis]

Split test everything, offers, networks time of day.

Odds are you're probably providing crap leads and the advertiser is scrubbing you based on your affid.

 

[AdHustler]

 

[Alejandro]

lol. thanks.

If they don't like my leads, why do they bother paying for any at all?
Couldn't they just stop paying me altogether?

 

[lschmidt]

Honest question.

I get a campaign doing ~12-15 leads a day (not huge volume I know, but steady so far).
My CVR is about 9-12% on any given day.

All of a sudden, yesterday, I'm converting at 2% & I'm losing money again.
I understand regular fluctuations etc, but that is >3 standard deviations from the average.

My ads aren't going stale because CTRs are still good.

So how does something like this get accounted for?
What should I do in a situation like this?

Although you may be right...

Did you actually calculate your std. dev., or do you even know how?

 

[Yaxxx]

you running dating?

 

[Unarmed Gunman]

 

[AYGJoe]

Most likely your getting shaved. My guess is your running dating or an email/zip submit. Common practice.

Affiliate Marketing - Find the Best Affiliate Program and CPA Offers from OfferVault -> Search for that offer and find 5 other networks running it. Then split test them 2 at time.

Love that text it throws... but the link works.