Display Media in France?

mont7071

WF Premium Member
Feb 10, 2009
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Portland, OR USA
Anyone have any good recommendations for either direct buys or at least large-scale exchanges that are good sources of display advertising in France, that doesn't go through one of the usual U.S. middlemen companies?
 


Here, let me get that list for you. If there's one thing I need, it's more competitors on my ad networks trying to buy the same traffic as me.

My recommendation:
Don't ask for handouts. Get your ass on Alexa and look at the top 100 sites in France and see where they are serving their ads from.
 
Here, let me get that list for you. If there's one thing I need, it's more competitors on my ad networks trying to buy the same traffic as me.

My recommendation:
Don't ask for handouts. Get your ass on Alexa and look at the top 100 sites in France and see where they are serving their ads from.

served!
 
Here, let me get that list for you. If there's one thing I need, it's more competitors on my ad networks trying to buy the same traffic as me.

My recommendation:
Don't ask for handouts. Get your ass on Alexa and look at the top 100 sites in France and see where they are serving their ads from.

Well done numb nuts you've just given him a direct path to all your traffic sources.
 
Well done numb nuts you've just given him a direct path to all your traffic sources.
It's common knowledge for any media buyer to scout for traffic sources by checking out the top sites on alexa for a given country. Obviously you wouldn't know that because you are too busy getting your accounts hijacked, dumb fuck.

I'll commend him for putting the effort to search for traffic sources, test each one with a 10-20k test buy, and figure out which ones are the best himself.
 
Man there is a lot of room for growth over in France. I really ran hard over there last year and had some buys that did very well. First though I started with just Facebook traffic to see how the users reacted to certain pages and what not. I then branched out to direct site buys where I really found my gravy. Obviously no one is going to give up a winning site here and Alex is pretty broad. My advice to you would be to use Google Ad Planner combined with Alexa to find sites that are translated into French, have solid traffic, and appeal to an audience that appeals to whatever you're promoting. Fucking trust me, they exist as I'm looking at one right now on Alexa that i made bank from.

Find ya a list of 10 - 20 sites, contact the webmasters directly (you may have to use Google Translator to type your emails) and see what you can negotiate. Some sites I found actually let me decide what I wanted to do and gave me a creative for a set month price. Prepays also help but be careful who you send money too.
 
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"Prepays also help but be careful who you send money too."
^
You mean there are scambags in France too ?;)
 
It's common knowledge for any media buyer to scout for traffic sources by checking out the top sites on alexa for a given country. Obviously you wouldn't know that because you are too busy getting your accounts hijacked, dumb fuck.

I'll commend him for putting the effort to search for traffic sources, test each one with a 10-20k test buy, and figure out which ones are the best himself.

Love how you got so pissed you went through a load of my past posts to see what you could burn me with you failure of a dogs mess.

:D
 
I can speak and write in french, but never looked into FR traffic.
Anybody have an idea which network has the most and best FR offers? I don't mind testing some direct site media buys
 
IMHO, there isn't a single U.S network that has the most/best offers for France, its one or the other. Some have a lot of offers and none of them are done correctly. Some have only 1 or 2 offers, but actually focus on scaling those 1 or 2 and run them really well.

The biggest problem most U.S. networks (and their pubs) that want to jump on the "international" offers bandwagon have is: they think it runs just like the offer would in the U.S, just translate the landers, update the currency, and go.... WRONG

Cultural differences are huge, the "catchy" opening lines that do well in the U.S mean nothing overseas (even though they may be grammatically accurate), the payment options are completely different (when's the last time you saw Maestro, JCB, Europay and Euro+local currency options on a checkout form?), Who pays VAT, how shipping and delivery works (good luck getting a shipping tracking number in the EU) all are important differences on overseas offers. A lot of things merchants/affiliates take for granted on U.S offers simply doesn't work overseas, its a whole new set of rules.

The guys that recognize the differences between U.S and int'l and adapt accordingly are going to kill it though..
 
IMHO, there isn't a single U.S network that has the most/best offers for France, its one or the other. Some have a lot of offers and none of them are done correctly. Some have only 1 or 2 offers, but actually focus on scaling those 1 or 2 and run them really well.

The biggest problem most U.S. networks (and their pubs) that want to jump on the "international" offers bandwagon have is: they think it runs just like the offer would in the U.S, just translate the landers, update the currency, and go.... WRONG

Cultural differences are huge, the "catchy" opening lines that do well in the U.S mean nothing overseas (even though they may be grammatically accurate), the payment options are completely different (when's the last time you saw Maestro, JCB, Europay and Euro+local currency options on a checkout form?), Who pays VAT, how shipping and delivery works (good luck getting a shipping tracking number in the EU) all are important differences on overseas offers. A lot of things merchants/affiliates take for granted on U.S offers simply doesn't work overseas, its a whole new set of rules.

The guys that recognize the differences between U.S and int'l and adapt accordingly are going to kill it though..

Exactly, it's much more difficult to convince Europeans to submit their credit card online than americans...