Display url in ads. How important is it?

[edgee]

Well the title pretty much says it all.

How important is the display url in an ad, be it adwrods or yahoo, or any other ppc ad network.

How do you get the best ctr?

Whats the effect of the TLD .. would a com be more "clickable" than an info?

and

Would an offer specific url be better than a general url?

Your thoughts and feedback will be very much appreciated.

 

[xboxundone]

if the url seems like it is related to the product or has the keyword in it. It helps.

 

[Stanley]

if the url seems like it is related to the product or has the keyword in it. It helps.

2nd that.