Do sales typically slow down on Weekends ?

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Simplepro

Simplepro

chicka chicka wassup
Apr 22, 2008
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Hey,

Fairly new to affiliate marketing, but already seeing a fair amount of success, however I have noticed with my campaigns so far that sales have slowed down on fridays, saturdays, and sundays. Is this typical for most campaigns via ppc, or is this possibly just an effect of the products that I am marketing.

Just wondering if any of the more seasoned PPC guys or SEM guys, notice a similar trend over a wider range of products ?



Thanks


Jay
 


Like you said yourself, it varies by niche/product. With my own traffic, however, I've noticed a lot of people surf the net from work Monday-Friday so that's something to keep in mind as well.
 
Yes, if your products cater to adults. On the weekend, people are at home, with family, house projects, out to dinner, etc. During the week, they are crusing the net while they should be working.
 
definetly slows down on the weekend. I find a lot of high value traffic on weeknights.
 
i run a photography site that does about 150-200k page requests per month on average. The biggest traffic times, that I have noticed, are on Monday - Friday with Monday being one of the biggest.

I even did research by harvesting 800k + completed eBay auctions and noticed the best ending prices are achieved on auctions that end between 5-7pm on Monday nights. Again, weekends are the lower prices (on average). It can vary up to 7-10% for day of the week. This kinda reenforces the theory. Less people surf on the weekends. :)
 
P.S. By the way, my photography site makes absolutely no money! Tight communities are easy to piss off then you have nothing. Of course, not having to pay 50 bucks a month for the 20gb of bandwidth that site eats would be a mixed blessing. Maybe I should piss some of them off!

I really made this post to add that I have also noticed that surfing goes way the hell down in the summer when folks are out and about. If someone in this business really wanted to maximize their efforts they would make sure to take their vacations or off times in the dead of summer. Winter has too much traffic to take a break. Just my thoughts. I have no marketing strategies to back this up. It's just my experience with website visitors in general.
 
You'll find that products aimed at a 16-25 year old demographic will do better during the evenings and on weekends.

I've noticed the traffic stats on various landing pages we run for the same product have some pretty dramatic differences as to sales, depending on the demographic market.
i.e. Our Spanish stuff drops pretty hardcore on Sundays from European and South American traffic, and then goes back up around 3pm.
I'm thinking "Church"...
 
I ran a retail site that did about 10k visitors per weekday. Weekends were more like 6k, so yea - it drops off considerably. Monday was also a very busy day.

The months after Christmas were the worst.
 
In the weight loss/fitness industry i've noticed people feel really fat and shit after the weekend and buy buy buy fitness shit on mondays to make them think they are going to be the fittest hottest shit out.

The weekends themselves are dead as.
 
I've noticed the exact same thing, Pax, and reasoned it the same way as you. I think you're dead on.
 
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