I've been running some ads and I've noticed that during the evening hours is when I tend to get sales/leads. And basically from 3am to about 3pm I get nothing. I get clicks but no sales/leads.
do you stop your ads at any time?
- Thread starter pileofcrap
- Start date
every niche is different. ive definitely seen things that only work during the week and others that only work on weekends.
Day/Week parting is HUGE I can't stand how very few tracking systems don't let you see your stats hourly easily or ad systems without day parting. So many people leave a ton of money on the table by not monitoring this IMHO....
Turning it off when it's loosing is just half the part. When the CVR increases at certain times of the day to maximize profit it's best to increase bids to increase volume lower ROI but increase net profit for those few hours. If the CVR is different throughout the day the bids maximizing net profit will be different to pretty much.... and I haven't found a niche that doesn't have CVRs that change throughout the day yet.
Turning it off when it's loosing is just half the part. When the CVR increases at certain times of the day to maximize profit it's best to increase bids to increase volume lower ROI but increase net profit for those few hours. If the CVR is different throughout the day the bids maximizing net profit will be different to pretty much.... and I haven't found a niche that doesn't have CVRs that change throughout the day yet.
Yeah my man. Day parting=crucial. Some of my campaigns are very tightly scheduled with weird pauses for hour-long gaps during the day. Others just run and work. Get lots of data and see what it tells you...
Let it run 24-7 even if you never convert during the night time. This will even out your spend to revenue ratio and allow for a more fare and balanced profit, instead of making a big profit with less spend.
If I wouldn't stop my campaigns, and will let it run for 24 hours a day, I would come out with about 50-75% ROI overall on all my campaigns. Which was happening in the beginning. Once I started studying the times when each campaign does it's best, and ran it only during those hours, my overall ROI for the day rose to 200-300%. A HUGE difference. You're losing/missing out on a lot of money by not taking advantage of the campaign's high's and low's.
Stopping your clicks during no-sale times would be way too much common sense for this forum. As people said, keep it running and ignore your stats.
You can't always tell on WF but I'll assume you're being genuine. This is exactly what I'm afraid of happening.
Leaving them running though I'm getting a 200% return on my investment. For every $1 I spend I make $2. It tends to even out to be about that. But I am losing some money leaving them on at night and could maybe increase that return, even if only a little. But like you said, I'm afraid of losing traction.
Thanks for all the advice guys. I'll just do some more test. I'm going to start by lowering my bids at night then jumping them back up around 3-4pm. Though I do get that the main consensus is to turn them off lol.
This can fuck you up as well, if you lower your bid at some times of the day this will most likely changed your ad position and then probably lower your CTR. Then when you put your bid back up, it might not bring you back to where you previously were due to your lower CTR.
I know what you mean, but I am being genuine. I looked into the same thing for a couple of our campaigns that I noticed a drop in profit pace but according to the source we would almost certainly lose traction. Not a gamble I'm willing to take right now to test their word. If you lowered, you would still most likely lose traction though but maybe not as much.
What is with the constant focus on ROI? I agree it can be an important metric to check on your efficiency, if you have a limited budget where to allocate, and if you have alot of overhead you need to cover fixed costs (but the beauty of this business is that alot of times you have very little overhead) but it shouldn't be the be-all end all metric. That metric should be your overall profit dollars. Saying you get a 50-75% ROI running full time and a 200-300% ROI dayparting doesn't really tell me anything important. What if your spending $100 a day dayparting but $600 a day running full time? I'd rather run full time and take the $300-$450 in profit than the ROI friendly times and only profit $200-$300. I'd make less money by trusting only the ROI calculations and trying to optimize those. You need to be running as long as all your costs are covered, even if you only make $2 an hour that's still more than if you kept it off (this assumes there are no budgetary constraints obviously, if there were then perhaps you'd save that part to run at a time when it's more profitable) I see too many people gloating about there crazy ROI %'s, but that doesn't really tell any story.