Does anything like this exist?

[light.House]

Been mulling this idea around, wanted to see if this existed or was needed in the PPC market.

1) Create bridge between Adwords/YSM/MSN API's and affiliate company api's. (sort of like gnip)
2) Have program(webapp) go through PPC campaign periodically and adjust it.

Adjusting means cutting out bad keywords after a sufficient sample size, moving bids around to maximize profit/margin etc
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I wanted to see if something else (non-scammy) exists so I wouldn't have to build it out. If not, it'd be a good project to work on my RoR skills.

Any thoughts?

 

[AdHustler]

your basically talking about a bid management tool

 

[directresponse]

You can use omniture, or possibly acquiso

 

[light.House]

You can use omniture, or possibly acquiso

Those are good possibilities, but they seem as if they are tuned for in-house sales.

Thanks

 

[jenzkc]

i know of something like that (worked on it) w/ flex interface even, but it's not available to anyone. i also don't recommend relying on something like that unless you are 100% sure it works correctly. there's a lot of algorithmic work involved there.