Dynamic Keyword Insertion on Landing Page

[Fewleftstanding]

My quality score sucks. I have good meta tags, lots of content on the site, as well as a few other pages on my site.

In Google Adwords I have dynamic keywords set up using {Keyword:myniche}.

I want to extend this to my landing page, by setting up my url as something like myurl.com/index.php?key={Keyword} so when someone clicks on ad for Dog Training, they are sent to myurl.com/index.php?key=Dog Training.

On my landing page, the title and a few other places in the content would have <?php echo $key ?>

Is there a better way to do this?

 

[lerchmo]

I prefer using
/focused-adgroup-title-relevant-to-keywords.html
for the adgroup URL and make sure the keywords are relevant to the adgroup.

then I can take that part of the url.. in .htaccess

I change some-url-title.html

to /landingpage.php?kw=some-url-title


then in the page $keyword = ucwords(str_replace('-',' ',$kw));

something like that... I havent tested both methods out side by site:
lots of irrelevant keywords with {insertion}
vs lots of small adwords groups but I do think the 2nd method will score higher.. could be wrong though.

 

[Darkwing]

Few: I used to do that method on a number of landing pages, and use the keyword variable utm_keyword or something, which was included in the url string using G Analytics url tracking. Seemed to lower the Quality score a bit for me, and with a bit of coding in php I was able to put different content in depending on the keyword.

Using Lerchmo's method of static mod url rewrite on the html files might look 'cleaner' to the bot - but I can't see why you could be penalised for dynamic content on a landing page.