European affiliates

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www.nickbakewell.com
Hey,

I'm looking to start advertising affiliate offers targeted to European countries. I know that Copeac and Azoogle have maybe a half dozen UK offers, but i'm obviously looking for something a little bit more. Does anyone have any good suggestions?
 


Tradedoubler, CJ, Zanox, Affilinet, PrimaryAds.co.uk. But most of the european payment terms are shit. Net30 is the fastest and most networks only pay if they actually get the money from the advertiser. If they are late, you'll be waiting forever. I was promoting an offer in August and didn't receive the money until December ...

So what I do now is find offers, test them, if they do good and the traffic is there I talk to the US networks and have them get them online.
 
Europe: Beyond the UK

When I hear of European Affiliates here its only the UK.

Now, i know that this is an english board, but I am wondering if anyone has experimented with other markets in Europe, maybe even latin america. And if anyone knows the state of affiliate marketing over there.

HH
 
Since i'm french, i'm doing some stuff for french market. There is money to make there no doubt, way less competition, but :
- Affiliate offers aren't that good. No quick email/zip submit, payout for full leads are generally very bad but there are some gems sometimes. Like these days, the leading french dating site offers 7 € (10.5$) per free profile. But generally, it's way less (short forms around 1.2-1.5$, ringtones around 3-4$, ....).
- No real keyword tools so it's a bit more difficult to build good and huge kw lists.
- Many many french companies simply refuse that their affiliates use ppc to promote their stuff. Don't ask me why.
- Payment options are crappy. I'm using mainly zanox and you need to do crazy volume like 15k$ / month or more to even be considered for bi-weekly payment. Everything else is net 30, AFTER the advertiser has manually confirmed your lead/sale which can be months after the real action. For example, i'm gonna be payed for some stuff i did between 1-15 feb on french market around Apr 15th whereas copeac pays me the next wed for what I did until sat. Sooo... you need some serious cash to be able to wait for the payments.
- And finally, even if it tends to change, europeans aren't so open to online shopping / action. They mainly use the web for research purposes and when they're ready to buy, they use the phone or real physical contact.

Something good for you americans though, is that you can buy your trafic in $ and be paid for sales in € which is, right now, a very good move since the € is so crazy high.

Edit: I forgot something, if you are promoting stuff for french market through PPC, you can delete your ysm/msn account. I have a campaign on a crazy competitive market on ysm fr which does something like 5 clicks / day (~100 in google for the same term). The search engines market shares in france are like 95% google / 2% yahoo / 1% msn... J
 
Dawmz said:
Since i'm french,
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I was wondering. How is blogging and adsense revenues on blogs when it comes to french sites? How's the market, etc?

You said europeans are still hesitant... how is the trend? (how fast is it evolving?)

Thanks

HH
 
Dawmz said:
- And finally, even if it tends to change, europeans aren't so open to online shopping / action. They mainly use the web for research purposes and when they're ready to buy, they use the phone or real physical contact.
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That might be the case for France and some other countries, but the opposite is actually true for other countries. Some countries are BIG on spending money online and there is a growing culture of buying online vs. buying from brick and mortar. I think it varies greatly depending on how developed the country is infrastructure-wise with internet and the people's culture and attitude towards technology.

But you're right - the competition here is MUCH less than in the US. :D
 
HairyHun said:
I was wondering. How is blogging and adsense revenues on blogs when it comes to french sites? How's the market, etc?
Click to expand...

Blogging is becoming big here. It was hard the first years because the blog world was associated with a famous website which jumped on the market real soon (skyblog.com) but this website is full of young kids creating stupid blogs about their school/friends, all written with 12 yr old language... you can imagine. This website was so dominant (they have like 15 millions blog registered, for a 60 millions ppl country !) that everybody here associated the word "blog" with "stupid 12 yr old boy". Very sad.
But, during the last year, some serious blogs began to emerge and they are more and more visited and respected. For everything about online stuff, we just follow the US trends in fact, just 5-10 years later :P

Now about adsense, as far as I know these big bloggers aren't that rich but we now have some people winning enough to live with their blogs. I dunno exactly how many (french guys are very discreet about earnings, you'll never see "blog income report" posts here), but I suspect that around 100 bloggers are now doing this full time. Like in every country I guess, adsense EPC is very variable and linked to your thematics. I got a "big" (~10k uniques / day) world of warcraft site which does ok with EPCs around 0.20 € (0.30$) and I got a blog about webmarketing / seo which sucks (0.05 € / 0.07$ per click). But, I heard way less stories about adsense sites with EPC @ 0.01$ on french forums compared to US forums so it seems better here. Maybe less smart pricing, I don't know.

You said europeans are still hesitant... how is the trend? (how fast is it evolving?)
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It is moving faster and faster. French online market basically doubles every 2 years with 16 billions € in 2007. And more important, surveys show that more and more internet users become internet buyers. There's definitely money to make now. This is why being european is easier : since we basically imitate the US trends some years later, you can study what's hot right now on US and safely bet that it will explode here too in a few months/years. It doesn't always work though (like, ringtones never grew here).


@ImagesAndWords : absolutely, every country is different.
 
Yeah for the most part when it comes to the internet - things come here later so it's nice to be able to get a head start by studying the US trends.

But as far as ringtones - they pretty much emerged in Europe many years before the US. Cellphones is one technology that has been ahead of the US in Europe and Asia and still is.

Ringtones were advertised massively here on TV, in magazines and newspapers 10 years ago. And it was only a couple of years ago that this "new" trend came to the US and ringtones were "discovered" by people like shoemoney. :)

So here's a tip to US marketers who wanna know the next big thing in mobile services; check out what European mobile marketers are promoting. For one - IPTV is growing here but *shhh* don't tell anyone ;)
 
Yep Ringtones are everywhere on tv but, at least in france, they never been anything special on the web. I only know 2 ringtones affiliates for french market and their payout is ridiculous (2 € last time I checked) and their volume is very low.
Others classical niches are strong though, dating, credit, insurance...
 
This is a great thread as I have been having more success with international affiliate marketing in countries like Au & UK. I want to move into other markets but my biggest barrier is not speaking the language. I tried to run a German ringtone direct linked offer, translated it on babaelfish, it blew but now I know why.

The other barrier is their do not seem to be many offers here in the US for international and most of the companies have the same offers.

My brother in law speaks French, German, so I think I will be using him to help me with this now if I can just find some good offers.

Good info about not using yahoo and msn, I was not sure if Google had a majority of the market and was about to open a yahoo international account but you just saved me the headache.
 
ImagesAndWords said:
Get a professional translation service for your campaign / landing pages, and stay away from the usual CPA networks for offers.

I have a blog post in the works for this stuff if anyone would be interested in reading?
Click to expand...

I'd like to read it too when it's ready

Thanks

HH
 
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