Tired of bots and automated responses that don’t actually solve your problem? We have a real person dealing with every inquiry.
Automation already manages traffic, bids, and creatives. Everything has gotten faster – but why, then, are there increasingly more situations where AI doesn’t understand what’s going on?
Traffic drops for no reason. Campaigns get cut automatically. Support responds with a script, even when a real analysis is needed.
And this is where it gets interesting: the more AI there is, the greater the value of human judgment in the moment.
In this new article, we break it down:
Why the advertising market doesn’t fit into the logic of automation Where AI stops being useful Why a human manager is once again becoming a competitive advantage