Example of offline to online adult dating campaign

[geekcognito]

1. Get mailing address list of "O" magazine readers.

Oh yeah, the magazine is "O" and her company is called "Harpo."

I guess I just don't keep up with Oprah's brand quite enough.

But yeah, that's a pretty good way to spin it.

For any of you mailers out there, some of these magazines rent their email lists as well so if you didn't want to bother with the direct mail and just go straight for the inbox...

 

[zany zoroaster]

+rep
Now we're getting into the realm of offline list marketing... . Although I don't advertise offline (and am a general failure online too :crap: ), here are some quick facts:

- There are list brokers who rent out mailing lists for almost all magazine publications. Interested in wealthy grandparents who have grandchildren? There's a list for that!
- CPM for lists ranges around $80 - $150 from what I saw.
- Subscibe to Target Marketing magazine for free (http://targetmarketingmag.com)
- WHO'S MAILING WHAT! Archive is a service which tracks successful (repeating) direct ads, and will probably be a good source for your own offline creative as well as online landers.

 

[mikeynuts]

Strange that it's using sexsearch and not adult friendfinder. Has anyone tried and compared these two?

considering AFF is all but out of business.... not so strange.