So I am running a campaign that focuses on college kids. I am getting as high as .212% CTR on my facebook ads. They then are taken to my landing page which gets around 60% CTR to my affiliate website for purchase. Am I on the right track here? I have made several sales and gotten commissions but do I need to refine? I am using the CPM option on facebook and only paying .18 CPM. Today I had 164,000 impressions and had 153 clicks for a CTR of .093, but it has been higher. I have my ads uber refined and am only targeting my niche clients. Please help. Thanks in advance.
