I have over 4% CTR with decent action ( likes/shares) for the ad but for some reason there is no conversion. Already spent over 200 on just one ad and there is no traction. Any facebook ad gurus that can help?
facebook ads high CTR but no conversion
- Thread starter manihatethis
- Start date
Wouldn't the obvious answer be the lander is not working? Either the ad/title/image is misleading or just not working for the audience. (Factoring out FB bot traffic).
I have no idea how FB bot traffic works but I just tried another product that is a spin-off of something trending right now. 7.8% click through and so far the reach is 400. No buys yet. The lander is exactly what I'm advertising.
Mention what you want the to do in the ads and you'll get what you paid for. ie. your getting them in a squezze page put in the ads "Submit your info here" If your selling something put in the ads Click to buy now.
Separate the Fanpage Likes to the Selling platform, create a couple of ads if you have to. On the Likes put in there click here to like or like us here at the end of the ads.
Be direct to the point in FB ads. Its better to have 20 clicks with 1 conversion rather than 200 clicks with no sales at all.
Separate the Fanpage Likes to the Selling platform, create a couple of ads if you have to. On the Likes put in there click here to like or like us here at the end of the ads.
Be direct to the point in FB ads. Its better to have 20 clicks with 1 conversion rather than 200 clicks with no sales at all.
If lander is correct, then might be the problem is with the product ? Try selling something else..
If you get 400 views and no sale, that leads me to believe that he is advertising some boobs and they land on some fagot sucking dick site. If I do wanna see some tits, why the fuck would I wanna land there ? So there can be 2 problems. Be a damn visitor and ask your self: is this is what I have expected ?
Paid ads very rarely turn out profitable your first try. Gotta be willing to lose some money testing not only the landing page, but different offers / campaigns.
Really, there are a LOT of factors that could cause poor conversions, and it's hard to suggest anything without seeing the offer/page. Brainstorm some ideas, make some split tests, and try 'em out. Only way to find out if you can improve it.
Really, there are a LOT of factors that could cause poor conversions, and it's hard to suggest anything without seeing the offer/page. Brainstorm some ideas, make some split tests, and try 'em out. Only way to find out if you can improve it.
The problem may not be with your lander, but with your attention grabbing ads which aren't qualifying the clickers. They expect to see tits or are being misdirected, and then bounce when they realize they got played.
Or it could be your lander sucks complete donkey dick.
The issue is most likely that you spent $200 (not enough really) on one ad (definitely not enough). You've basically wasted $200 because you gained zero useful data that will help you optimize your ads for the next round. You need to learn how to split test pictures, titles, descriptions, demographics, etc. Not just piss $200 down the drain.
Or it could be your lander sucks complete donkey dick.
The issue is most likely that you spent $200 (not enough really) on one ad (definitely not enough). You've basically wasted $200 because you gained zero useful data that will help you optimize your ads for the next round. You need to learn how to split test pictures, titles, descriptions, demographics, etc. Not just piss $200 down the drain.
Your landing page sucks.That is the only reason why your ads are not converting. If you are getting the click through rates and people are going to your page then you are not resonating with the audience. If they are expecting to see red t-shirts but see Purple t-shirts they are going to leave. Plain and simple. The take away here is that you got half of it right. Your ads are getting clicks and that is good. Now you have to find out why it's not converting. Every Great Marketer is a tracking expert. If you are not tracking and testing then you are going to lose money. If you are only using one ad you can't test what is working or not. And this goes for the landing page. You know it's not converting so don't keep sending the same audience to something you know that does not convert. That is just insanity!! Change up the landing page even if you have to create one yourself around what you have learned about this audience you are marketing too. You also have to look at what is your objective to the ad? Is it to collect emails?make a sale?Get likes? Also how long does it take to make a sale? does it take 10 days in your sales funnel until they buy? these are all elements you have to consider when marketing a product
You're price could be too high, adding to cart/ checking out could be too unclear, ad could be misleading, landing page may load too slowly, landing page may not look appealing/ trusting, pictures of the product could suck, etc. Could be a million different reasons. Or your page could be perfect and your current sample size is just too small right now (although unlikely). It's not like there's a clear cut solution to why people aren't buying your shit unfortunately.