facebook ads question

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phil9922

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Jun 5, 2007
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I tried posting a facebook ad for the first time tonight, it is a site designed to collect short-form mortgage leads. My ad was declined because of rules 2,12, and 13. Here's rule 12:

Spam
    • No ad may contain, facilitate or promote 'spam' or other advertising or marketing content that violates applicable laws, regulations or industry standards.
I dont see how collecting mortgage leads (that I sell directly to a broker) violates any laws or promotes spam. Anyone have any ideas how I could get around this?
 


"spam" is so subjective. Change the wording and URL and submit it again. Facebook's ad checking interns are too stoned to make rational decisions about ads so they pull random rule numbers out of a hat and say you violate those.
 
and rule 13:

Downloads
    • No ad is permitted to contain or link, whether directly or indirectly, to a site that contains software downloads, freeware, or shareware.
    • No ad is permitted to facilitate or promote (or contain a link to a site that facilitates or promotes):
      (1)
      Collection of demographic and usage information from a user's computer without the user's express consent,
      (2)
      Collection or request of usernames or passwords from any user,
      (3)
      Proxying user names or passwords for the purpose of automating logins to the Facebook site,
      (4)
      Containing or distributing any software that (i) "sneaks" onto a user's system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user's computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Facebook's express prior approval, (v) presents any download dialog boxes without a user's express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right
this is a mortgage lead landing page, it has absolutely nothing to do with downloading anything.
 
Just keep trying... If it seems like they're jerking you around, they are. I've resubmitted the same ad as soon as I knew it was blocked, and it it approved the next time, or the time after that, or the time... You'll even seen different reasons for the same ad. They just have a bunch of idiots who don't give a damn working for them is all... Just make sure your offer and it's landing page are fit those guidelines and you'll be fine.

-the mole
 
ok, im going to try again, but after re-reading #2 i have one last question (i think)

  1. Landing pages / Destination URLs
    • Ads that contain a URL or domain in the body must link to that same URL or domain.
    • All users must be sent to the same landing page when the ad is clicked.
    • Landing pages that generate a pop-up (including "pop-overs" and "pop-unders") when a user enters or leaves the page are not allowed.
    • It cannot use "fake" close behavior (ie. when a user clicks the 'close' icon on the page, the page should close down and no other behavior should result).
    • It cannot utilize "mouse trapping" whereby the advertiser does not allow users to use their browser "back button" and traps them on their site and/or present additional/unexpected behavior (for example: another ad or page).
    • No ad may require viewers clicking on the ad to submit personal information (cell phone numbers, physical addresses, or email addresses) on the landing page in order to obtain the information promoted in the ad.
    • A secure server connection (https) must be used when collecting personal information from users.
    • Landing pages cannot contain Facebook trademarks or logos, or otherwise reference Facebook in the content of the landing page or its URL.
i am violating one of those 2 rules that i put in bold.

part1-i am asking for personal information, but i am not promising any reward for submitting their contact info to me.

part2-i am not using https:// to collect the info, but all i am really asking for is name, address, and phone number

which one do you guys think they are getting me for? if its the first then theres no way this will work with their system.
 
Yeah, Facebook will can anything asking for any personal information(even Zip submits).
If you want to run lead offers on Facebook you will need to do tricky stuff like referrer cloaking or submitting on Saturday night when their interns are drunk enough to approve anything.
 
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