Facebook Over Reporting?

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Mine have always been off but today it was kind of ridiculous. FB shows 2X more clicks then prosper
 


This has been happening for a LONG time. I complained about it probably about a year ago when I was still using facebook and they actually admitted it and credited me some money back. Then they just continued to overcharge me so I just stopped advertising with them.
 
so I just checked one of my bigger fb campaigns and I saw that they tracked around 3% more real clicks than prosper, so no big issue here. Maybe it depends on which demographics you're advertising to?

/edit:
nevermind: they've been overreporting me for a few thousand clicks a day on my campaigns. hilarious. I'ma ask for a refund.
 
xmcp123 said:
Any way to follow up on it or get logs? or anything?
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I asked him to look into it, but I'm not expecting much. This is the email I got:

[FONT=Calibri, Verdana, Helvetica, Arial]Hannah,

Discrepancies between Facebook Ads reporting and third party reporting
can be usually be attributed to one of the following:

Differing statistics or methodologies
Facebook Ads reports clicks. Many third party reporting packages report
visits or page views, which may not correspond directly to clicks.
Additionally, some third party reporting packages require that the
user's browser have cookies, Javascript, and/or images enabled in order
to record statistics, which may result in undercounting relative to the
clicks reported by Facebook Ads. Statistics measured at daily intervals
may be based on different time zones. For more information, please also
consult the documentation for your third party reporting package.
Google Analytics documentation related to this issue can be found here:
http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer
=55610

Incorrectly implemented third-party reporting Please ensure that you
have implemented your third-party tracking correctly. We strongly
recommend installing multiple statistics packages and comparing them to
each other (as well as Facebook Ads reporting) to get a more complete
picture of site traffic. Two free, commonly available packages are
Slimstat (SlimStat — A simple web stats analyser based on ShortStat - Wettone.com) and Google Analytics
(www.google.com/analytics).

Facebook Ads click quality measures
We have measures in place to reduce click fraud and may filter out some
clicks and impressions. This may result in third party packages
overcounting relative to the clicks reported by Facebook Ads.

We take reporting accuracy seriously and have several measures in place
to ensure that you are billed accurately, including regular tests of the
system from an advertiser's perspective.

If you still feel there is an issue, feel free to follow up with us.
Please note that Facebook does not endorse or otherwise support any of
the third-party products or pages linked to in this email.

Matt
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xmcp123 said:
I'm doing a more comprehensive stats deal on this. Right now within a targetted campaign I'm getting ~10% click fraud.
Open demographic data will come in tonight.
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Please do. I have very little technical skill other than the standard HTML/PHP/databases, etc. I'm happy to admit that I don't know shit when it comes to checking logs, understanding where traffic fuckups might come from, etc, but I would love for someone who does know what they're doing to get this sorted, because it's complete bullshit. If it were only me, I'd figure it was a problem on my end, but since so many people who know what they're doing better than I do have the same problem, I'm sure it's facebook.
 
Same

Received the exact same canned response 2 times now! That is their answer, just send the some BS response and then ignore the problem.
 
hannahmcintyre said:
Please do. I have very little technical skill other than the standard HTML/PHP/databases, etc. I'm happy to admit that I don't know shit when it comes to checking logs, understanding where traffic fuckups might come from, etc, but I would love for someone who does know what they're doing to get this sorted, because it's complete bullshit. If it were only me, I'd figure it was a problem on my end, but since so many people who know what they're doing better than I do have the same problem, I'm sure it's facebook.
Click to expand...
Ok here's an initial update, on a campaign with actual targeting(not open demo) so far I've gotten 426 uniques that seemed like bots. Someone that bolts before ANYTHING on the page loads has a chance of getting flagged though. However for repeat visitors, it's all but certain they're indeed bots.

Of those: 38 IPs have duplicate hits per IP. Keep in mind that at least one person is using SQUID proxies, and one person is using a VPN that goes through road runner. Some people doing it I'm not going to talk about. But some I will. Here's some a offender/click frauder:
Aggregate Knowledge - Company with 25 million in VC. Specializes in social advertising, but also appears to have other use for the information. Their IPs hit multiple keywords even in targetted campaigns, and they're also crawling you from adwords and adcenter. Sells their research to large companies as marketing intelligence/trends essentially.
They work with a lot of bigass companys.
Their bots are:
65.46.48.194
8.21.4.254
204.246.129.196
Find any direct linked campaign in p202 and you'll find at least one, likely using netscape navigator. There is a bit of confusion with these guys, and the servers that respond to the same footprints as their are also owned by BlueCoat systems, so there may be some kind of partnership there. The 8.21.4.254 bot is for sure owned by them, the other 2 are very likely.

Facebook itself also uses a bot that hits pretty frequently. But that one is negligible.

Some companies that show restraint I'm not going to mess with. More data coming in soon.
 
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