Facebook has been very trigger-happy with approvals for me today and yesterday, which is amazing.
The bad news is that the impression issue is getting out of control bad. Launched 9 different campaigns in 3 different countries. Different CPMs / CPCs within the campaigns. Big budgets as always. Hours later.....MAYBE 20 impressions per ad. By now I should have had several thousand on each.
Fuckin' hell.
And by the way - I've been thinking about this.. It's probably true that Facebook gets flooded with people trying to launch new dating ads for the male demos every day. There is an abundance, and in theory it makes sense that they have to throttle some and cannot "let everyone in" with impressions so to speak.
But on the other hand, on any other ad network, this would become a matter of bidding. Regardless of demographic saturation, anyone who is willing to pay for the impressions should get them. Bids would escalate yes, but it should be possible for anyone to get the impressions they ask for with their bids.
The bad news is that the impression issue is getting out of control bad. Launched 9 different campaigns in 3 different countries. Different CPMs / CPCs within the campaigns. Big budgets as always. Hours later.....MAYBE 20 impressions per ad. By now I should have had several thousand on each.
Fuckin' hell.
And by the way - I've been thinking about this.. It's probably true that Facebook gets flooded with people trying to launch new dating ads for the male demos every day. There is an abundance, and in theory it makes sense that they have to throttle some and cannot "let everyone in" with impressions so to speak.
But on the other hand, on any other ad network, this would become a matter of bidding. Regardless of demographic saturation, anyone who is willing to pay for the impressions should get them. Bids would escalate yes, but it should be possible for anyone to get the impressions they ask for with their bids.
