Film Marketing

PhillipMarlow

Pheasant Heavy Breathing
Mar 14, 2008
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So I was watching Gladiator the other night, which has been a favorite of mine since it first came out (I'm a huge Roman History nerd) and a few interesting points popped into my head.

When Gladiator was first released, I was a die hard BJJ practitioner and 19 years old. I loved the action sequences and whatnot. I also loved how (sort of) historically accurate the film was in terms of architecture, military strategy, etc. I didn't think much else about the film.

But after watching it again recently, I saw it through a different lens. I don't think it's news that people try to find reflections of themselves in the art they like, the clothes they wear, etc etc.

Think about this:

Older people will identify with the dying Emperor because he is close to death. When people are closer to death, a lot of them start asking themselves bigger questions. What did I leave behind, what did I do? Was I honorable?

Machiavellian businessfolk are likely to identify with Commodus (Jaquin Phoenix's character) because he will do anything to accomplish what he wants.

People who are into economics or government will see the larger narrative of giving control of the senate back to the people.

Strong willed women will identify with Commodus' sister, who did what she could while forced to live in "a man's" world.

The point is, I believe people see what the want to see, and if you looks at big blockbuster Hollywood films, many of them try and grab the broadest demographic possible. This ends up leaving us with pretty dumbed down shit. But some filmmakers, REALLY, REALLY GOOD ONES, are able to market to a broad demographic, without sacrificing the integrity of the script.

Thoughts?
 


Great post. I believe you really get to know yourself when you identify yourself with characters. That's because you see them evolve and behave in various situations.

That's why Lost is such a big success. It includes a very "broad demographic".
 
So I was watching Gladiator the other night, which has been a favorite of mine since it first came out (I'm a huge Roman History nerd) and a few interesting points popped into my head.

When Gladiator was first released, I was a die hard BJJ practitioner and 19 years old. I loved the action sequences and whatnot. I also loved how (sort of) historically accurate the film was in terms of architecture, military strategy, etc. I didn't think much else about the film.

But after watching it again recently, I saw it through a different lens. I don't think it's news that people try to find reflections of themselves in the art they like, the clothes they wear, etc etc.

Think about this:

Older people will identify with the dying Emperor because he is close to death. When people are closer to death, a lot of them start asking themselves bigger questions. What did I leave behind, what did I do? Was I honorable?

Machiavellian businessfolk are likely to identify with Commodus (Jaquin Phoenix's character) because he will do anything to accomplish what he wants.

People who are into economics or government will see the larger narrative of giving control of the senate back to the people.

Strong willed women will identify with Commodus' sister, who did what she could while forced to live in "a man's" world.

The point is, I believe people see what the want to see, and if you looks at big blockbuster Hollywood films, many of them try and grab the broadest demographic possible. This ends up leaving us with pretty dumbed down shit. But some filmmakers, REALLY, REALLY GOOD ONES, are able to market to a broad demographic, without sacrificing the integrity of the script.

Thoughts?

You're smart as fuck, you know that? I try to read a lot of your posts....

Interesting enough if you look at alot of big online product launches, they are marketing like films. As an example, until recently, alot of the movie trailer music was expensive as FUCK. I mean it's still kind of expensive, if you want to use the music of a well established film scorist for video marketing it can cost very often $100 just for :30 secs to 1 min.

If you've ever studied the business and art of film trailers, you'll see alot of online business owners recognizing in a world where you have a good 10 seconds to grab someone's attention, you can learn alot from movie trailers whose sole purpose is to make the viewer take action, meaning tell other people about it and rush out to see it when it's done.....
 
Thanks for the compliment. I'm learning. It's a matter of controlling the input. If you read my previous posts, you'll see that I was just a follower. I'm not anymore. I'm beginning to change. Control your input, learn to be a casual observer and use emotion only when it serves a predetermined purpose. The best piece of advice I've received in a long time? Stop looking outside and start looking inside. I know my strengths and weaknesses better now.

you can learn alot from movie trailers whose sole purpose is to make the viewer take action, meaning tell other people about it and rush out to see it when it's done.....

I love trailers. Powerful stuff.
 
Everything you see is marketing. Everyone has an agenda, whether good or bad.

Once you realize these points, you will begin to see things which you never saw before. All around you.
 
Thanks for the compliment. I'm learning. It's a matter of controlling the input. If you read my previous posts, you'll see that I was just a follower. I'm not anymore. I'm beginning to change. Control your input, learn to be a casual observer and use emotion only when it serves a predetermined purpose. The best piece of advice I've received in a long time? Stop looking outside and start looking inside. I know my strengths and weaknesses better now.



I love trailers. Powerful stuff.

@Phil.....I'd be curious to know what forums and blogs you also frequent...here are some of mine:

SEOBOOK
SEOMOZ
DN FORUM
ELLIOT'S BLOG
REEL SEO

TECH CRUNCH
MASHABLE
ADAGE.COM
NY TIMES DEAL BLOG
ALT ASSETS BLOG
WSJ BLOG


WARRIOR FORUM
SHOEMONEY.COM
JIMMY D BROWN
CHARLIE PAGE
A WEBER BLOG
 
Wickedfire is the only forum I read regularly. My RSS reader right now holds these:

Forbes
Fortune
Blogmaverick
Dallas Business Journal
800 CEO READ
Seth Godin's Blog

But here's a trick I discovered about a month ago that made a huge difference for me:

Books. Start reading books by self-made individuals who are getting very old and are in a hurry to say something. How they did it, WHY they did it, etc. What are they trying to say? What happens AFTER you get the Ferrari, the art collection and the women (or men). What's the endgame?