There are numerous companies providing web development services today. A website is actually a part of a marketing strategy and the success of the business will depend on how successful that marketing strategy is. Developing a website that will complement the online marketing campaigns has become the top priority for the business owners today and needless to say developing a website is a professional task which needs to be undertaken by experts who can perform the task neatly and complete it on time. Search engine marketing is another strategy employed by businesses to bring in more and more traffic to their sites. Proper search engine marketing techniques will help a business website to improve its rank in search engine, enhancing the visibility.