Finding Site Referrals with Media Buys

T

trinpol

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Nov 1, 2008
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On a beach somewhere :)
Hey guys

I've been doing media buys with ad agencies for a few months and its going pretty well. However I feel like i'm leaving a lot of money on the table by not going direct to the websites and instead using an agency (like Burst Media, CPX Interactive, etc).
The problem is I have no way of knowing which sites are performing because obviously the ad agencies don't want to reveal this to you.
So...is there a way to find this information out?

Thanks in advance.
 


trinpol said:
Hey guys

I've been doing media buys with ad agencies for a few months and its going pretty well. However I feel like i'm leaving a lot of money on the table by not going direct to the websites and instead using an agency (like Burst Media, CPX Interactive, etc).
The problem is I have no way of knowing which sites are performing because obviously the ad agencies don't want to reveal this to you.
So...is there a way to find this information out?

Thanks in advance.
Click to expand...
Start testing.. see which channels are converting best in your network buys and find the bigger sites in those categories/demographics for your product and do test buys.
 
trinpol said:
Hey guys

I've been doing media buys with ad agencies for a few months and its going pretty well. However I feel like i'm leaving a lot of money on the table by not going direct to the websites and instead using an agency (like Burst Media, CPX Interactive, etc).
The problem is I have no way of knowing which sites are performing because obviously the ad agencies don't want to reveal this to you.
So...is there a way to find this information out?

Thanks in advance.
Click to expand...

I'm assuming your sending traffic to your own lander and then sending that along to a page? If so, is there any way you can track a line item in your log file back to a conversion? If your using linktrust or similar you can do this pretty easily and you should have some referral leakage in your log files since the networks often send referring URL over to the lander, and in CPx's case it's not too difficult to tie a publisher back to the section tag in Right Media / Cpx.
 
fremin said:
I'm assuming your sending traffic to your own lander and then sending that along to a page? If so, is there any way you can track a line item in your log file back to a conversion? If your using linktrust or similar you can do this pretty easily and you should have some referral leakage in your log files since the networks often send referring URL over to the lander, and in CPx's case it's not too difficult to tie a publisher back to the section tag in Right Media / Cpx.
Click to expand...

Yes i'm sending traffic to my own lander and then to the offer.
I have a simple php redirect code that hides my affiliate link and redirect to the offer.

I'm also using my own adserver which helps with accurate conversion tracking (but obviously not with revealing conversion data).

For those who are using Prosper202, does it reveal any site referral data?
 
Yes using prosper202 but not for much longer with the media buys... and no cpx and burst hide all that from prosper also.
That would be a nice script to have made up to scrape that info if it really is catchable.
 
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