For anyone taking orders via a call center: what is your closing ratio?



It depends on what you're selling, and how warmed up these people are when they call in. 1 out of 3 would be pretty damn good for most things call centers sell...
 
Well, these people are direct mail sold (8-page letter) so they're pretty warmed up and ready to buy when they're calling in. Selling a supplement @ $49.99.
 
Yeah, here at the comp. that I work for the ratio is like 1:3. Atleast that's what they expect. We sell magazine subscriptions
 
don't know the answer just curious...

what are some reasonings that the potential customers give that they aren't signing up?
 
You should be fielding the initial calls 24/7 for a while to see what kind of reactions you are getting from customers.

The call centers I have worked with have had as low as 1/20 close for direct mail call ins for $3000 products.

If you're expecting better than 1/3, then your closing process should be extremely simple, so that the order takers in Bumfuck, Kansas can bring in the sale even with fresh-out-of-a-half-day training on their first day.
 
You must log in or register to reply here.
Top Bottom