For new keywords, should I bid high for a week or a month?

c0rv3tt3

c0rv3tt3

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Mar 8, 2010
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Hey guys,

a lot of PPC experts recommend to bid high for a week when you are starting a new campaign with new keywords and after about a week, you can then start lowering your bids.

i was wondering if it would be even more beneficial to bid LONGER than a week, such as two weeks or even a month. Sure this would make me lose money but wouldn't it benefit me in the long run?

Last question, how many clicks does it take for a keyword to secure its top position?

Thanks guys!
 


c0rv3tt3 said:
a lot of PPC experts recommend to bid high for a week when you are starting a new campaign
Click to expand...

If the reason for it is to get high CTR and higher Quality Score, then it's a total bullshit. CTR is weighted by ad position when used to calculate a quality score.
 
adultstore said:
If the reason for it is to get high CTR and higher Quality Score, then it's a total bullshit. CTR is weighted by ad position when used to calculate a quality score.
Click to expand...

yea, but you bid high initially because you get more clicks and hence more data, faster.

@op, the trick is to not just leave your bids high. you lower them until your ads drop off the map, so to speak. the better your CTR in comparison to your competitors, the lower you'll be able to drop your bids in the end. like adultstore said though, position has a lot to do with CTR since the ones towards the top naturally get more clicks. you won't be penalized for being in position #8 since it is weighted
 
oh yea, don't wait a week to a month, that's just stupid. split test 4 ads, keep the best one and wait until it gets like 50-100 clicks, then start lowering your bids to what your actual CPC is. If you bid $1, but you are only being charged $0.75 cpc, then lower your bids to $0.75 cpc. after 50-100 clicks, lower your bids to your new actual cpc. keep doing that until you can go as low as possible. just establish a control ad asap, then you can start testing different adcopies and measuring for conversions.
 
Yes I am very interested in this thread! Could someone please explain why it is benificial to start your bids high then lower them? I do understand you need to show google you are serious by having a high daily budget. But why start so high and then come down?

(Personally) And I am bran new. I start VERY low and let it run for a week or so to get a true feeling of what the CPC is.
 
Garrett said:
yea, but you bid high initially because you get more clicks and hence more data, faster.

@op, the trick is to not just leave your bids high. you lower them until your ads drop off the map, so to speak. the better your CTR in comparison to your competitors, the lower you'll be able to drop your bids in the end. like adultstore said though, position has a lot to do with CTR since the ones towards the top naturally get more clicks. you won't be penalized for being in position #8 since it is weighted
Click to expand...

Lower the bids till your ads disappear from the first page search results? I am a bit confused.

WayneDog said:
Wait at least 6 weeks before lowering any keyword bids, no sonner than that or your campaign will suffer.
Click to expand...

not sure if srs
 
The whole bid higher thing is so you can build a higher QS faster and then lower bids. This will happen based on the number of clicks, not the number of days. So if you have the budget it won't take more than 2 days to ace your QS.

As for finding a winning ad:

1. Create 5 ad variations that take very different approaches.
2. Turn on rotate ads evenly so you have enough stats on each ad before killing the loser. (Or Google starts showing the winner more based on not enough impressions).
3. Pick the 2 winners based on those 5 ads and then make 5 more similar to the 2 winners, each making minor changes. Pick winners based on CR, not necessarily CTR. So now you have 12 ads - the 2 originals and 10 new ones (and 3 paused ones)
4. Turn on positional preference to an exact number (e.g. 3) - or the 2 ads that have already had impressions will have a higher ad position will will skew stats.
5. From there you'll end up with a winning ad after enough impressions.
6. Pause the others - not delete as they might be useful for future reference.
7. Turn off positional preference and let your winner profit.
8. For testing minor changes to the winning ad / other new ad ideas down the road, duplicate the winner 9 times, turn rotate ads evenly on and these 9 will be your control. Then make another which will receive 10% of traffic for testing new ads.
9. ?????
10. Profit.
 
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Cupid Stunt said:
The whole bid higher thing is so you can build a higher QS faster and then lower bids. This will happen based on the number of clicks, not the number of days. So if you have the budget it won't take more than 2 days to ace your QS.

As for finding a winning ad:

1. Create 5 ad variations that take very different approaches.
2. Turn on rotate ads evenly so you have enough stats on each ad before killing the loser. (Or Google starts showing the winner more based on not enough impressions).
3. Pick the 2 winners based on those 5 ads and then make 5 more similar to the 2 winners, each making minor changes. Pick winners based on CR, not necessarily CTR. So now you have 12 ads - the 2 originals and 10 new ones (and 3 paused ones)
4. Turn on positional preference to an exact number (e.g. 3) - or the 2 ads that have already had impressions will have a higher ad position will will skew stats.
5. From there you'll end up with a winning ad after enough impressions.
6. Pause the others - not delete as they might be useful for future reference.
7. Turn off positional preference and let your winner profit.
8. For testing minor changes to the winning ad / other new ad ideas down the road, duplicate the winner 9 times, turn rotate ads evenly on and these 9 will be your control. Then make another which will receive 10% of traffic for testing new ads.
9. ?????
10. Profit.
Click to expand...

thanks for the great response. really appreciate it.
 
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