Friggin Facebook

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mpmarketing2006

mpmarketing2006

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Sep 6, 2007
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I've got an offer I'm running on FB. Its been breaking even for a week now and I can't seem to get it profitable.

I try lowering the bid - and I just get less impressions or it just stops.

I try targeting more precisely - and I get less impressions and less clicks

Is this campaign just fucked? Scrap it??
 


people are saying that because the rules are more laxed now, a lot more people are getting into advertising on FB, which is driving up the price of advertising, just gotta adapt or wait for them to go broke and quit.
 
In my case, it wasn't anything wrong with the campaign or offer. Was doing ~100% ROI, CTR on my ad was .10+ and I wasn't even paying my max bid.

The ad was only active for a couple weeks too, just weird!

Going to sub a bunch more tonight and see what happens
 
mpmarketing2006 said:
I try lowering the bid - and I just get less impressions or it just stops.
Click to expand...

If you want to stop your ads from shutting off because bids are to low try bidding per 1,000 views instead of per click. I've just started this and had some success. FB shuts off your ads when they think they aren't gonna make them enough money. If you bid per view then they know they will get paid in the end either way. If you bid per click, you need to have a high CTR for it to be worth it on their end.
 
If you cant lower bids or narrow down the targeting you could only running it at certain times of the day, when it is profitable. Unfortunately in FB this means manually pausing.

You could try tweaking your lander to increase conversion rate, or putting one in if you're direct linking.
 
xmcp123 said:
How is it possible we made it this far into a thread without someone saying 'Make better ads'?
Click to expand...

Did that... I have split tested different ads against each other over 4 times already. No one ad outperforms the other by any significant margin.

And don't say I suck at writing ads, cuz my adwords ads always have insane ctrs.
 
There is always room for improvement. I would say to keep split testing your landing pages, and till you see one do better than the others. Momentarily there is a flux of new advertisers on Facebook that are driving up the CPC substantially, so I would say within 1-2 weeks; you should naturally see a positive ROI. But again, use that time to keep spitting out more ADs, and more landing page variations.
 
I really wish people would stop posting threads about Facebook.. Just post all your bullshit that doesn't need to be a thread in the facezbook ads thread. Comeon this is seriously getting ridiculous!
 
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