But, imo, a lie on a acia lander is a lie. A lie on a grant lander is a lie. A lie is fraud. Both are equal. Photoshopping a check into Obamas hand, getting a $100k media buy and having 100+ affiliates run the same ad to 50 million viewers on facebook--well, that's just mass publishing the lie. Hence, the press conference we all got to enjoy.
Pretty simple in my book. But not a threat to me or this industry, imo.
Actually, no. There's a difference between exaggerating results (or call it lying) and lying about the product. Even though a majority will not lose substantial amounts of weight using acai and colon cleanse, it is possible. Will everyone get a check from the government after signing up to a grant offer? Obviously not, but there -are- grants and loans available from the government. And believe it or not, not everyone is a poor sucker looking for a free check, there are small business owners that have more realistic expectations and are just looking for some help to get started. Hell, most mainstream advertising will exaggerate results.
The difference with promoting stimulus grants/checks/money for the average customer is that there is NO such thing. Why do you think grant offers have been getting away with it for so long and stimulus ones have been called out after not even 2 or 3 months?
Also, I wish people would stop throwing blog landers in general into the stimulus mess. While they have their own share of issues, the reason they were included is because some were using domains like officialstimulusgrants.com or whatever it was, it can clearly be seen on the PS slide from the press conference. Which was the second issue: Which dipshit thought it would be a great idea to imply some sort of government association?
This will probably be lost in the general hysteria any way, but there a 2 things that people should take away from this:
- Don't lie about your/the product
- Don't imply a government association
And bonus item for advertisers:
Don't hide your terms, don't hide your price in the terms (seventy three ninety nine, really?), have support that can be contacted, let them cancel or give refunds, don't be ridiculous in your pricing.
Not that the latter is anything new, and not like a lot of advertisers actually follow these guidelines. Oh well.
But yeah, this has nothing to do with grant offers and nothing to do with blog landers.