FTC Trying to Kill Behavioral Advertising?

[reggid]

According to various reports, the U.S. Federal Trade Commission (FTC) is considering instituting a “do not track” list, similar in concept to the Do Not Call registry, for Internet users who want their browsing activity hidden from online advertisers.If implemented, this registry would keep advertisers from tracking your browsing and shopping history via cookies and serving customized ads based on your behavior.
This opt-out solution would be great for consumers who’d rather not have the commercial version of Big Brother watching their every online move while still allowing those more lax in matters of online privacy to benefit from increasingly sophisticated e-commerce technologies.Read more Here!

 

[thesanchez]

I really doubt this is going to be technologically feasible.

 

[reggid]

I was asking myself the same thing. There's always a way around this but you'll be playing with fire.

 

[Sonny Forelli]

as I stated in the thread in STS, the solution for this is for companies to simply prohibit their sites/services from being utilized with those on this list (as you'd obviously have to transmit some identifier so that the site knew not to track you).

Google/Yahoo/Facebook/top 5 webmail/etc etc etc just say "sorry- you've chosen to opt out and we can no longer offer our <FREE> services to you"

This happens and this nonsense lasts what, MAYBE 50-90 minutes?

Done and done. Too bad this bursts the bubble of some FTC idiot who thinks they have a clever fvcking idea but really wastes my high high tax dollars by spending 5 hours a day at their cushy job playing farmville on facebook while trying to find another bitch to stick their dick into besides their wife.

Much ado about nothing friends.

 

[sgtryan]

as I stated in the thread in STS, the solution for this is for companies to simply prohibit their sites/services from being utilized with those on this list (as you'd obviously have to transmit some identifier so that the site knew not to track you).

Google/Yahoo/Facebook/top 5 webmail/etc etc etc just say "sorry- you've chosen to opt out and we can no longer offer our <FREE> services to you"

This happens and this nonsense lasts what, MAYBE 50-90 minutes?

Done and done. Too bad this bursts the bubble of some FTC idiot who thinks they have a clever fvcking idea but really wastes my high high tax dollars by spending 5 hours a day at their cushy job playing farmville on facebook while trying to find another bitch to stick their dick into besides their wife.

Much ado about nothing friends.

I think this is a very likely or close-to likely scenario. Like I also said in the other thread the FTC doesn't know shit about how the internet works and the dependency on advertising. TV was the same way - where was the FTC when cable companies started allowing advertisers to target users without them implicitly stating "YES" I want to be targeted?

fucking stupid

 

[Sonny Forelli]

I think this is a very likely or close-to likely scenario. Like I also said in the other thread the FTC doesn't know shit about how the internet works and the dependency on advertising. TV was the same way - where was the FTC when cable companies started allowing advertisers to target users without them implicitly stating "YES" I want to be targeted?

fucking stupid

they were too busy buying slap chops which they found "such a perfect device for me!11" to notice.

 

[justo_tx]

Google/Yahoo/Facebook/top 5 webmail/etc etc etc just say "sorry- you've chosen to opt out and we can no longer offer our <FREE> services to you"

Not likely. Google telling people no free gmail? Not happening, they want to move people away from MS onto google apps, without the free carrot to get them hooked that aint happening. Adsense/Adwords can exist without the need for behavioral, google can afford to go along with it. MS doesnt need to charge for hotmail, they won't give a shit. Facebook isn't doing behavioral (at least not how they spin it), you target aggregates or interests that a facebook user happens to be part of that aggregate or interest is purely coincidence, they'll say they dropped behavioral when they gave up Beacon. I can't see facebook sweating it. Yahoo maybe fucked, but well what else is new, and they already made their money back on Blue Lithium anyway.

Much ado about nothing friends.

Agreed but for different reasons, they've been talking about banning behavioral for as long as it's been around.