More slaps to come next weeks:
"Dear AdWords Advertiser,
We're writing to let you know about a change to Google's advertising policies which might affect your AdWords account.
In the coming weeks, we'll be expanding our mobile content services policy. In addition to the current requirements at... we will require text and image ads for these services to display the price and billing interval (such as per week or per month) in the ad text, e.g. '£5.99/month'. We will no longer accept text or image ads that don't contain the price and billing interval when promoting mobile content services.
When we make this change, Google will suspend all campaigns identified as being in violation of our revised policy. Our system identified your account as being potentially affected. We ask that you make any necessary changes to your ad text to comply with this change, so that your campaigns can continue to run.
For directions on how to modify your text ads, please visit ... Find instructions on uploading a new image ad at...
As a business, Google must make decisions about the advertising that we accept. We've given much thought to our policy, as well as the potential effect that our policy change could have on AdWords advertisers, and we apologise for any inconvenience that it may cause you."