Whats a good ctr to have in Google adwords, like I'm targeting my keywords using exact and phrase at the moment, but at what ctr should I also include broad?
Good CTR in Adwords
- Thread starter mystickcal
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Anything less than a 100% CTR means you are not getting all of the possible clicks. Since CTR is absolutely the only thing you should care about, try raising your bid to a really high number like $50,000 per click until Google just serves only your ad.
For a few bucks more, they will just land all searchers directly on your page.
Got any more really dumb questions?
For a few bucks more, they will just land all searchers directly on your page.
Got any more really dumb questions?
How is it a dumb question? I dont' think you understand what I'm saying dumbass. I know about ctr, but I also know that most people say you should only use exact and phrase matched keywords to start in Google so that you get a higher ctr and then switch to broad match type. That being said, i was asking what was a normal ctr to have before switching to broad match. I didn't say what was the best ctr to have you dumb fuck.
I'm sorry that I wasn't clear enough for your underdeveloped brain to understand what I was asking. Thanks for trying though.
Are you on search or content? Let's think about search. Someone types in "red widgets" and they get a SERPs page with 10 organics and let's say 10 adverts down the side. So, that's 20 things they could click, i.e. 5% chance that they will hit you, if they click at random.
But we know that the majority of people click organic numbers 1, 2 & 3 more than anything else. Plus a lot of people don't click anything (so I've heard) as they just try another search. And there are a few other things on Google's page other than organics and ads to click on too. So I'd say that unless your ad is in the number 1 spot, you will be lucky to get 1% CTR. Now, there are other factors about how your ad looks and what it says, the type of audience and the niche, but I think that simple math tells us that 1% is a good CTR, unless you are really spending a lot or a genius at Ad copy.
But we know that the majority of people click organic numbers 1, 2 & 3 more than anything else. Plus a lot of people don't click anything (so I've heard) as they just try another search. And there are a few other things on Google's page other than organics and ads to click on too. So I'd say that unless your ad is in the number 1 spot, you will be lucky to get 1% CTR. Now, there are other factors about how your ad looks and what it says, the type of audience and the niche, but I think that simple math tells us that 1% is a good CTR, unless you are really spending a lot or a genius at Ad copy.
I have a friend of a friend who is in the know at google works in marketing, calls matt cutts a friend and he told me over drinks once that you need to get your ad over 4% to be able to lower your bids and keep your position. I guess that is there cutoff for what they deem a high ctr.
I've never ad an ad with a ctr that high so i have no experience to verify.
I've never ad an ad with a ctr that high so i have no experience to verify.
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