Google Advisor: Finance affiliates fucked?

nugget

nugget

WickedFire GOLD Member
May 14, 2011
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https://www.google.com/advisor/home

I think in the US and UK it's already rolled out. dunno how aggressively they integrate it into the SERPS though, never seen it myself....any finance affiliates on here?

would be interesting to know if they are using comparison ads to promote it, and how its gonna influence the traffic/cvr of affiliates.
 


Saw this:

Are these savings offers sponsored?
No they are not. Google is not currently paid for showing these offers.

so not currently...

and

A better experience for you

In mortgages we are paid when you contact a mortgage lender through Google Advisor, allowing us to work directly with them to provide you with accurate rates and a better experience. In all other products we are not currently paid. Learn more




Nice how they spin the fact they are getting paid into it being better for the visitor lol.
 
I was at Leadscon in Jan 2010 when Google was discussing this. At the time, the CEO of lending Tree was there and while they admitted concern, they where also confident that their user experience would be one that attracted a customer for the long term.

for keywords like Mortgages, google advisor is leading the pack. Now, will they be able to build out enough conversion value where their lead revenue is as strong as their CPC revenue?

That will be interesting to watch.

Personally, I believe this will have more impact on big brands than affilaites. I doubt many affiliates are going after words like mortgages, and the longer term keywords, like "no doc texas mortgage" as an example has no signs of google. Sure, they could go after those too very easily. There initial test will determine how deep they go.

No matter what, they will never be as nimble as a creative affiliate. I mean, it has taken Google this long to figure out doing direct lead gen could make them more money then just PPC ?
 
No surprise. They do have their tentacles in everything. What do you expect from a CIA front? "Google+In-Q-Tel"... In-Q-Tel provided the venture capital to launch Google.

Here is a really great book about Evil G:

[ame=http://www.amazon.com/Search-Destroy-Cant-Trust-Google/dp/0980038324/ref=sr_1_21?s=books&ie=UTF8&qid=1307029573&sr=1-21]Amazon.com: Search & Destroy: Why You Can't Trust Google Inc. (9780980038323): Scott Cleland, Ira Brodsky: Books[/ame]
 
Google also announced at the National Auto Dealers Association conference earlier this year that they are going to enter the new car lead space. They got a luke warm reception from dealers and manufacturers alike but obviously will have some pricing power to weed out competition since they own the traffic.

Although it doesn't sound like many of you are in that space.
 
If I was running Google I'd be doing the same thing. They have an insane amount of free cash flow and they should be investing it in growth. Although there is chance it could fuck them up if they keep investing in failed projects.
 
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