Google Announces Their Adsense Margins



They said that average is global and we already know they pay out much better to their large adsense partners who combined probably account for half that average. I doubt we average publishers touch above 40%
 
It is interesting to compare with their annual report that they have published every year since becoming public..
2009 2010
Google Network websites 1,638 2,036
Traffic acquisition costs related to AdSense arrangements $ 1,229 $ 1,446
Net (computed) $409 $509
Adsense Cut (computed) 67% 65%
 
Yeah I thought these numbers had already been worked out in the past through financial records.... wish I could remember where I read it... but from what I remember reading I always had it in my mind that the split was about two-thirds for publishers, and one-third for G.
 
Weird, I always assumed that they took a much bigger cut than that. Probably a response to Apple confirming that they will give iAds publishers a 60 percent cut of revenue.