Google Consumer Surveys - Googles Content Locking Now?

[Roundhouse]

Google Consumer Surveys: How it works

People complete questions in order to access premium content.

People browsing the web come across your questions when they try to access premium content like news articles or videos. Opinions are valuable, so answering the question gives them near instant access to the page they want for free. They don’t have to pull out a wallet or sign in and you gain insight into what people think.

Publishers get paid as their visitors answer.

Questions run across sites in our diverse publisher network in order to get the necessary respondents. Publishers—online news sites, video creators, and app developers—make money as site visitors provide answers. Everyone wins.

does anyone have any experience with this? This is the first time I have ever heard about it. Or where I can read up more about this program

 

[jeffm2009]

I ran a survey a couple months ago. It's a good way to get a simple question answered by 1000+ people. It took about 4 days to get that many responses. Then Google compiles a report for you with demographics and other statistical breakdowns so you can try to get some insights from the data.

It only asks people 1 question, though, so you have to be careful if you have multiple related questions. You can enter in multiple questions, but only one will be asked at a time. So you can't have one question be dependent on another.

It's $100 to run a survey that goes out nationally. You don't necessarily end up getting a normal distribution in terms of demographics, though. You can specify the demographics you want but then there's an added fee.

In general it's a good value, depending on what you're doing it for. Like, if you're about to launch a site/service/product, it could be a good way to gauge general interest in your offering or to gauge whether the problem you think you're solving is something that people actually consider to be a problem. Just as an example. There are many other uses obviously.

 

[productionhead]

Would be killer if we could run dependent questions

 

[jeffm2009]

Would be killer if we could run dependent questions

I agree. Hopefully they'll add that functionality in the future, though I'm sure there would be an added fee. I'm guessing the issue is that they want to make it quick and painless for people to answer these and having multiple questions reduces the response rate.