Google - Content Network Advertising Frustration

[BowlOfBananas]

Hello,

I've been advertising a few of my Arbi pages on google using the content network bids only, paying 1p a click (I'm from the UK). All was going great for the first 4 days that I did this and was pulling a good amount of imperessions and clicks to my pages.

But, for the past 5 days the clickthru rate and impressions have just dropped to a 3rd, if that, of what I was receiving. I'm using small targeted adgroups, targeting all the world and realise that it will fluctuate from day to day. My quality score is good if I where to advertise on google search, but I always thought quality score doesn't effect content bids in anycase.

Why does the content network do this? Is anyone else doing the same as me experiencing the same problems?

 

[Xrproto]

My guess is the sites that you were getting the bulk of your traffic from on the content network blocked your ads because it was "MFA" and low paying for them.

 

[BowlOfBananas]

I've thought that could have been one of the problems as well. Perhaps setting up another domain with my Arbi sites on it and using adwords to target them, so ineffect dumping my current domain? Bit of a pain to keep repeating every week if that's the case, but can be done!

 

[Diorex]

Another possibility is that Google tends to try new Content ads at higher positions to see if they convert. So you might have gotten artificially high rankings for a few days and then once the algorithm figured out how much your ads were worth per thousand page views you then got slotted into the "proper" position.

I have been meaning to write a long article on content for my blog...maybe I will do that when I get a few minutes later today....

 

[BowlOfBananas]

Another possibility is that Google tends to try new Content ads at higher positions to see if they convert. So you might have gotten artificially high rankings for a few days and then once the algorithm figured out how much your ads were worth per thousand page views you then got slotted into the "proper" position.

I have been meaning to write a long article on content for my blog...maybe I will do that when I get a few minutes later today....

I read your blog entry and your right. Google was giving me artificially high rankings for the first few days so I tweaked the keywords a little and added a new domain for a couple of others and it did the trick, earnings and ranking back on track.